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      • October 1996 (Revised April 1998)
      • Case

      Mobil USM&R (D): Gasoline Marketing

      By: Robert S. Kaplan
      Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units.... View Details
      Keywords: Balanced Scorecard; Management Teams; Human Resources; Agreements and Arrangements; Organizational Change and Adaptation; Customers; Situation or Environment; Business Units; Energy Industry; Mining Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (D): Gasoline Marketing." Harvard Business School Case 197-028, October 1996. (Revised April 1998.)
      • October 1996 (Revised November 1996)
      • Case

      Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

      By: Ray A. Goldberg and Mollie H. Carter
      Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
      Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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      Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
      • September 1996 (Revised September 1999)
      • Case

      Mobil USM&R (A): Linking the Balanced Scorecard

      By: Robert S. Kaplan
      The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
      Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
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      Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
      • September 1996 (Revised May 1997)
      • Case

      Mobil USM&R (C): Lubricants Business Unit

      By: Robert S. Kaplan
      The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
      Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
      • August 1996
      • Case

      ThermoLase

      By: William A. Sahlman and Andrew S. Janower
      John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details
      Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry
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      Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
      • August 1996 (Revised October 2003)
      • Case

      NutraSweet in China (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B). View Details
      Keywords: Marketing Strategy; Product Launch; Product; Familiarity; Commercialization; China
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
      • July 1996 (Revised June 1998)
      • Case

      Gillette Indonesia

      By: John A. Quelch
      The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
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      Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
      • July 1996
      • Case

      Bayside Controls, Inc.

      By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
      Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
      Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
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      Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
      • July 1996
      • Article

      New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

      By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
      Keywords: Product; Research and Development; Customers; Markets
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      Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.
      • June 1996 (Revised July 1997)
      • Case

      Hostile Bid for Red October, The

      By: Benjamin C. Esty and Alan Bigman
      Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
      Keywords: Capital Markets; Cash; Governance Controls; Financial Condition; Investment Banking; Financial Markets; Trade; Valuation; Financial Management; Food and Beverage Industry; Moscow
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      Esty, Benjamin C., and Alan Bigman. "Hostile Bid for Red October, The." Harvard Business School Case 296-084, June 1996. (Revised July 1997.)
      • May 1996 (Revised March 1998)
      • Case

      SaleSoft, Inc. (A)

      By: Das Narayandas
      SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
      Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
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      Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
      • May 1996 (Revised July 1998)
      • Case

      Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)

      By: V. Kasturi Rangan, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai and Sarayu Srinivasan
      A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details
      Keywords: Change Management; Forecasting and Prediction; Private Sector; Cross-Cultural and Cross-Border Issues; Emerging Markets; Market Entry and Exit; Agreements and Arrangements; Private Ownership; Projects; Energy Industry; India; United States
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      Rangan, V. Kasturi, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)." Harvard Business School Case 596-099, May 1996. (Revised July 1998.)
      • March 1996 (Revised November 1996)
      • Case

      Supermarkets in Inner Cities

      By: James E. Austin and Jaan Elias
      Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods. View Details
      Keywords: Urban Scope; Market Entry and Exit; Alliances; Business and Government Relations; Problems and Challenges; Development Economics; Business and Community Relations; Business Ventures; Strategic Planning; Cooperation
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      Austin, James E., and Jaan Elias. "Supermarkets in Inner Cities." Harvard Business School Case 796-145, March 1996. (Revised November 1996.)
      • March 1996 (Revised January 1997)
      • Case

      Scott Cook and Intuit

      By: James L. Heskett
      Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
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      Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
      • February 1996
      • Case

      Chadwick, Inc.: The Balanced Scorecard (Abridged)

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
      • December 1995 (Revised December 1995)
      • Case

      Yale University Investments Office

      By: Josh Lerner and Jay O. Light
      Yale University's investment office was responsible for managing its endowment, which totaled nearly $4 billion in June 1995. Yale had developed a rather different approach to endowment management, including substantial investments in "less efficient" equity markets... View Details
      Keywords: Assets; Private Equity; Investment; Investment Return; Management; Markets; Strategy; Education Industry
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      Lerner, Josh, and Jay O. Light. "Yale University Investments Office." Harvard Business School Case 296-040, December 1995. (Revised December 1995.)
      • November 1995
      • Case

      The Benetton Group

      By: James L. Heskett
      The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details
      Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels
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      Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
      • November 1995 (Revised June 1997)
      • Case

      Northern Telecom (A): AdVantage & DisadVantage

      By: Robert J. Dolan and Sylvie Ryckebusch
      Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
      Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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      Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.)
      • September 1995 (Revised October 1995)
      • Case

      Loblaw Companies Limited: Differentiation in the 90s and Beyond

      By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
      Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this. View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Business or Company Management; Marketing Strategy
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      Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)
      • August 1995 (Revised July 1997)
      • Case

      H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

      By: F. Warren McFarlan
      Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
      Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry
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      McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
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