Publications
Publications
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- All HBS Web
(10,113)
- Faculty Publications (1,959)
- 1 Apr 1984
- Conference Presentation
The Effect of Reward and Task Label on Children's Verbal Creativity
By: Beth A. Hennessey and Teresa M. Amabile
- 1 Aug 1983
- Conference Presentation
Effects of Motivational Orientation on Creative Writing
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- April 1982
- Supplement
General Electric: John F. Welch, Jr., Chairman of the Board, Video
By: Francis Aguilar and Richard G. Hamermesh
Welch discusses a variety of topics. View Details
- Article
A Test of the Equilibrium Hypothesis Based on Inventories: A Communication
By: Gilbert Ducos, Jerry R. Green and Jean-Jacques Laffont
- 1981
- Chapter
Explanation and Social Interaction: Some Dialogues on Dialogue
By: R. F. Kidd and T. M. Amabile
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- August 1981
- Background Note
Overview of Data Communications Technology
Keywords: Information Technology
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
- June 1981
- Article
Boundary Spanning Individuals: Their Role in Information Transfer and Their Antecedents
By: Michael Tushman and T. Scanlan
Keywords: Communication
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords: Communication
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
- January 1980
- Case
Technotronics, Inc.
Describes the problems of resolving differences between two departments in a decentralized company. Based on Voltamp Electric Co. by T.C. Raymond. View Details
- 1980
- Article
Communication and Technical Roles in R&D Laboratories: An Information Processing Approach
By: M. Tushman and D. Nadler