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  • All HBS Web  (2,942)
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  • All HBS Web  (2,942)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,089)
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  • 01 Jun 2007
  • News

New Program for Science-Based Businesses

HBS has launched a new Executive Education program designed to help leaders of science-based businesses meet the many distinctive challenges found in their industry. Leading Science-Based Enterprises, to be held on campus June 26–29, will focus on View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Oct 2002
  • News

Distinct Yet of a Piece

Their office locations range from the summit of a skyscraper in Boston to the front seat of a pickup truck in Oklahoma. Their workdays may be dedicated to helping build companies or to helping save lives. They can be found discussing high-level View Details
  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 04 Oct 2021
  • Blog Post

Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS

jobs while re-credentialing herself as a nurse.” After high school, Mbanusi earned his Associates degree at Collin County Community College before transferring to Cornell University where he majored in policy analysis and was exposed to... View Details
Keywords: Private Equity; Venture Capital
  • 01 Jul 2013
  • News

The Nature of Business

The nonprofit world required a change in thinking for Tercek. "At Goldman Sachs, goals and metrics were super clear," he said. "At TNC, it's not as black and white. All the work we do is important. But we have to be vigilant about focusing our limited resources on the... View Details
Keywords: Jill Radsken; Social Assistance; Health, Social Assistance
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

(DBA 1972) (MIT Press) China is moving from a strategy of imitation to one of innovation, and western businesses need to prepare for a tidal wave of innovation from China The authors explain this transformation and propose View Details
  • 2013
  • Report

Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter
Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
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Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
  • September 2006 (Revised July 2009)
  • Case

BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins
Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details
Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value
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Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Citation
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details
Keywords: by Jim Heskett; Technology
  • Web

Preview the Harvard Business School Online Learning Experience

Learn about the difference between leadership and management, and how you can be a more effective leader. Download for Free Strategy E-Book Strengthen your abilities in strategic planning, strategy... View Details
  • 01 Mar 2008
  • News

An American Odyssey

develop new strategies to ease the impact of plant shutdowns, layoffs, military-base closings, and other dislocations by discerning areas of opportunity amid adversity and trying to stimulate entrepreneurial activity around them using... View Details
Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

and physical assets, not creating social value." Higher-ambition leaders, as the authors call them, also make decisions about long-term relationships with all their stakeholders in mind. "Consider United Stationers' strategy of 'enabling... View Details
Keywords: by Martha Lagace
  • 01 Sep 2017
  • News

Turning Point: Getting to Giving

Illustration by Chris Gash I grew up in a mostly single-parent household outside Chicago with my dad and sister; my relationship with money as a child was that it felt scarce, for sure, but we didn’t talk about it. Maybe that’s why I’ve gone so much in the other... View Details
Keywords: Amalya “Ami” Campbell (MBA 1997); Social Assistance; Health, Social Assistance
  • Web

Online Creating Brand Value Course | HBS Online

advantage Craft a compelling positioning statement and resonant brand story Understand the roles brands play in consumers’ lives and the importance of building enduring brand communities Learn how to manage brands over time to maximize... View Details
  • 23 Apr 2014
  • News

Diddy's New Venture: Revolt TV

Keywords: Sean Combs; Arts, Entertainment
  • 01 Jun 2012
  • News

Alumni Book Briefs

Batten’s life and career: how he grew Landmark Communications into a media powerhouse, championed racial equality, gave away more than $400 million to charity, mostly to education, and dealt with losing his vocal cords to cancer. The Art... View Details
Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 29 Apr 2008
  • Research Event

Venture Capital

world—economies forever. The conference addressed some major issues and questions: What strategies are most effective in creating a top-decile firm? Will those strategies also work in the face of new... View Details
Keywords: by Josh Lerner; Financial Services
  • September 2000
  • Case

Guru.com

By: Rajiv Lal and Ann Leamon
An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details
Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy
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Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
  • 03 Sep 2020
  • News

Marketing in the Age of Resistance

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