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Show Results For
- All HBS Web
(3,829)
- People (15)
- News (950)
- Research (2,099)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
- 06 Dec 2021
- Research & Ideas
The Popular Stock Metric That Can Lead Investors Astray
property, brand recognition, or customer loyalty—have become increasingly important over the past 10 to 15 years, the researchers say. However, generally accepted accounting principles in the US treat such investments as expenses that are... View Details
Keywords: by Rachel Layne
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
your business model and your industry, your company will have a big impact. That will positively affect your future profitability through brand building, cost savings, and employee engagement, which then allows you to be a responsible... View Details
Keywords: Re: George Serafeim
- April 2010
- Teaching Note
Swire Beverages: Implementing CSR in China
By: Christopher Marquis, Alison Comings and Bobbi Thomason
Teaching Note for [410021]. View Details
Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
encourage direct customer participation in such activities—as with Pepsi and DonorsChoose.org. Customer involvement is key for two reasons: First, it increases the "bang" for every chartable buck, as consumers truly interact with the View Details
Keywords: by Sean Silverthorne
- 13 Jul 2010
- First Look
First Look: July 13
ultimatum from Walmart, his largest customer, about his largest and most profitable product line: "We're dropping it." Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of infant socks... View Details
Keywords: Martha Lagace
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
related businesses in the local market or even in other countries. Stage III: Acquisition of New Capabilities. Becoming increasingly sophisticated as they competed with larger foreign rivals, the firms developed new capabilities in areas such as customer service,... View Details
Keywords: by Nancy O. Perry
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman
- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details
Keywords: Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid... View Details