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  • All HBS Web  (3,624)
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    • News  (952)
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  • All HBS Web  (3,624)
    • People  (15)
    • News  (952)
    • Research  (2,122)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,505)
← Page 93 of 3,624 Results →
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

lies in asking bigger questions about contexts other than the developed world. This will require the embrace of new sources of data, perhaps especially including digital data, including oral history. This paper is making a statement about the potential of embracing... View Details
Keywords: by Sean Silverthorne
  • August 2020 (Revised February 2021)
  • Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
  • Web

Networking Opportunities - Recruiting

Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details
  • Web

Why HBS? - Doctoral

300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science... View Details
  • 25 Apr 2024
  • News

Origin Stories

Energy Group, Allstate, and Johnson Publishing. She’s even served in the White House. leading innovative arts and cultural events as special assistant and social secretary to former President Barack Obama. In 2019, she became co-owner and CEO of Black Opal, LLC, which... View Details
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details
Keywords: by James Heskett; Auto
  • 01 Oct 1999
  • News

Eight Among Many: Peter G. Harf

divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
  • September 1983 (Revised December 1985)
  • Case

Dunkin' Donuts (C): Growth Strategy

By: Hirotaka Takeuchi
Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details
Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Retail Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (C): Growth Strategy." Harvard Business School Case 584-041, September 1983. (Revised December 1985.)
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
  • 06 Sep 2022
  • Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details
  • September 2020
  • Case

Blackstone: Crocs Investment

By: Victoria Ivashina, John D. Dionne and Terrence Shu
This case follows Prakash Melwani (HBS MBA '86), CIO of Blackstone's Private Equity Group, and his teams’ investment in the footwear company Crocs. Instead of a traditional secondary offering, Crocs opted for a unique deal structure by taking Blackstone's cash in a... View Details
Keywords: Private Investment In Public Equity; PIPE Deal; Investment; Brands and Branding; Strategy
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Ivashina, Victoria, John D. Dionne, and Terrence Shu. "Blackstone: Crocs Investment." Harvard Business School Case 221-023, September 2020.
  • February 2010
  • Case

Go Mobile: The Phirbol Franchise

By: Rajiv Lal and Natalie Kindred
To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
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Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
  • 01 Jun 2023
  • News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details
Keywords: April White
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
Keywords: by Staff; Auto
  • 01 Dec 2015
  • Blog Post

What is the HBS FIELD Program?

I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to work with five people who have... View Details
  • Web

Use of Harvard Name & Logo | About

Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the... View Details
  • 22 Jan 2016
  • Blog Post

Case Protagonists at HBS

revitalizer of such watch brands as Blancpain, Tag Heuer, and Hublot, was my favorite protagonist by a longshot. He spoke about love and passion being the only two things you need in this world – and mentioned that a passion can be... View Details
  • 06 Feb 2023
  • Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details
  • Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details
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