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- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,505)
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
lies in asking bigger questions about contexts other than the developed world. This will require the embrace of new sources of data, perhaps especially including digital data, including oral history. This paper is making a statement about the potential of embracing... View Details
Keywords: by Sean Silverthorne
- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- Web
Networking Opportunities - Recruiting
Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details
- Web
Why HBS? - Doctoral
300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science... View Details
- 25 Apr 2024
- News
Origin Stories
Energy Group, Allstate, and Johnson Publishing. She’s even served in the White House. leading innovative arts and cultural events as special assistant and social secretary to former President Barack Obama. In 2019, she became co-owner and CEO of Black Opal, LLC, which... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
- September 1983 (Revised December 1985)
- Case
Dunkin' Donuts (C): Growth Strategy
By: Hirotaka Takeuchi
Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details
Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Retail Industry
Takeuchi, Hirotaka. "Dunkin' Donuts (C): Growth Strategy." Harvard Business School Case 584-041, September 1983. (Revised December 1985.)
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details
- September 2020
- Case
Blackstone: Crocs Investment
By: Victoria Ivashina, John D. Dionne and Terrence Shu
This case follows Prakash Melwani (HBS MBA '86), CIO of Blackstone's Private Equity Group, and his teams’ investment in the footwear company Crocs. Instead of a traditional secondary offering, Crocs opted for a unique deal structure by taking Blackstone's cash in a... View Details
Ivashina, Victoria, John D. Dionne, and Terrence Shu. "Blackstone: Crocs Investment." Harvard Business School Case 221-023, September 2020.
- February 2010
- Case
Go Mobile: The Phirbol Franchise
By: Rajiv Lal and Natalie Kindred
To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details
Keywords: April White
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to work with five people who have... View Details
- Web
Use of Harvard Name & Logo | About
Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the... View Details
- 22 Jan 2016
- Blog Post
Case Protagonists at HBS
revitalizer of such watch brands as Blancpain, Tag Heuer, and Hublot, was my favorite protagonist by a longshot. He spoke about love and passion being the only two things you need in this world – and mentioned that a passion can be... View Details
- 06 Feb 2023
- Blog Post
African American Student Union Spotlight on HBCUs
Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details
- Web
National Markets - The Art of American Advertising
Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details