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  • 01 Dec 2006
  • News

The Hard Way

apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2018
  • News

Havana Rising

he says. Yamina Vicente, cofounder of Decorazón, an events and destination-wedding company, says that most successful businesses in Cuba employ at least one person with a US visa who can import necessary goods from the States in their luggage. Vicente says View Details
Keywords: Dan Morrell; photographed by Eve North
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 01 Jun 2005
  • News

Profiles from the Class of 2005

unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details
Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing
  • 12 Jan 2016
  • First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming... View Details
Keywords: Carmen Nobel
  • 18 Aug 2009
  • First Look

First Look: August 18

these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details
Keywords: Martha Lagace
  • 01 Mar 2006
  • News

The Producers

on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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  • 19 Jun 2012
  • First Look

First Look: June 19

Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1998
  • News

Diversity and Community

the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
  • Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, consumer products, and financial... View Details
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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 01 Oct 1996
  • News

Lasting Impressions

limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it... View Details
Keywords: Deborah E. Blagg
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
Keywords: by Danielle Kost; Retail
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"... View Details
Keywords: by Sean Silverthorne; Music
  • 01 Jun 2016
  • News

Alumni and Faculty Books for June 2016

Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

They therefore contemplate a channel incentive program; a special promotion is planned, more trade promotion and advertising are planned, and channel margins are enhanced. This is channel management as most of us know it, but we might as... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 01 Dec 1999
  • News

Covering the Issues

institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article... View Details
Keywords: Susan Young, Deborah Blagg, and Garry Emmons
  • 06 Apr 2010
  • First Look

First Look: April 6

such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model.... View Details
Keywords: Martha Lagace