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  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

point in time. But when you're Budweiser and you've run 132 ads, not all of those ads are great, but they've been able to sort of sustain themselves. So, some of it has to do with the size of the brand. [The impact can be different] when... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which... View Details
Keywords: Sean Silverthorne
  • Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

  • May 2021
  • Case

André Hoffmann: Beyond Philanthropy

By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist
André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details
Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan
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  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

organizations as well as customer pressure from individual investors are critical in mitigating free-rider problems among asset managers and sustaining engagement practices. Finally, I explore the limits and anticompetitive concerns to... View Details
Keywords: Dina Gerdeman
  • 17 Oct 2011
  • Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

curing societal ills. In reality, though, the line between the two is growing blurrier. "In the not-for-profit sector, a number of organizations are trying to be less dependent on donations and grants," says Julie Battilana, an associate professor at Harvard View Details
Keywords: by Carmen Nobel
  • 10 Mar 2015
  • First Look

First Look: March 10

techniques for improving operating decisions during retail store liquidations and by demonstrating the performance of these methods in the field. February 2015 Leading Sustainable Change: An Organizational Perspective Making the View Details
Keywords: Carmen Nobel
  • 24 Jun 2014
  • First Look

First Look: June 24

  Publications August 2013 Harvard Business Review Press Collective Genius: The Art and Practice of Leading Innovation By: Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback Abstract—Why can some organizations innovate time... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

globalization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52266 January 26, 2017 Harvard Business Review Executives and Salespeople Are Misaligned—and the Effects Are Costly By: Cespedes, Frank V., and Christopher... View Details
Keywords: Carmen Nobel
  • 21 Apr 2015
  • First Look

First Look: April 21

associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which companies can ensure their own long-term sustainability by contributing to a View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business... View Details
Keywords: Martha Lagace
  • 06 May 2008
  • First Look

First Look: May 6, 2008

handset business made up increasingly large shares of its operations. In early 2008, on the strength of sky-rocketing sales in those areas and by resurgent sales of Macintosh products, Apple's revenues and its stock price reached record... View Details
Keywords: Martha Lagace
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

time. Is B Lab's tripartite strategy its secret sauce or its albatross? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411047-PDF-ENG Driving Sustainability at Bloomberg L.P. Christopher Marquis, Daniel Beunza, Fabrizio Ferraro,... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

http://publications.iadb.org/bitstream/handle/11319/6820/Socios%20o%20acreedores%20ENG%202-25-15%20web.pdf?sequence=1 March 2015 The Routledge Handbook of Responsible Investment Reliable Sustainability Ratings: The Influence of View Details
Keywords: Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

  PublicationsOne Report: Integrated Reporting for a Sustainable Strategy Authors:Robert G. Eccles and Michael Krzus Publication:John Wiley and Sons, Inc., forthcoming An abstract is unavailable at this time. Book Abstract: View Details
Keywords: Martha Lagace
  • February 2011 (Revised September 2013)
  • Case

Sound Group China: Urban Waste Entrepreneurs

By: John D. Macomber, Chad M. Carr and Fan Zhao
Private sector entrepreneur in China with advanced solid waste management capability competes with state owned enterprises and also government policies supporting a rival technology. Wen Yibo has used engineering expertise and political savvy to build a major privately... View Details
Keywords: Private Sector; Public Sector; Service Delivery; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Utilities Industry; China
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  • October 2007 (Revised October 2009)
  • Case

Global Climate Change and BP

By: Forest L. Reinhardt and Mikell Hyman
Following the sudden resignation of Sir John Browne, Tony Hayward, BP CEO, must decide how global climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his... View Details
Keywords: Change Management; Climate Change; Corporate Strategy; Corporate Social Responsibility and Impact; Management Teams; Environmental Sustainability; Government and Politics; Energy Sources; Global Strategy; Operations; Utilities Industry; Energy Industry; United Kingdom
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  • January 2021
  • Supplement

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
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  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Authors:Annissa Alusi, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul Abstract Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

upgrades. This partly explains, I believe, why they have been among the first European companies to build strong IR departments. Now they can use IR to explain their business to stockholders as well as communicate to their many other... View Details
Keywords: by Martha Lagace; Energy; Utilities