Supply Chain Information - Publications - Faculty & Research

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

Both the managers and the students had to consider areas of potential risk for LEGO in Asia, including: Uncertainty of market growth forecasts. LEGO senior director John Kelley argues in the case that to supply the most optimistic sales... View Details

Keywords: by Kim Girard; Entertainment & Recreation

11 May 2010
First Look

First Look: May 11

tailor-made to the needs of each country's political, social, and economic priorities. Supplements the case "Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this... View Details

Keywords: Martha Lagace

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

“suggesting that many businesses expect this to extend well beyond their current cash.” Survey respondents indicated that demand shocks and employee health concerns have been more disruptive than the supply View Details

Keywords: by Kristen Senz; Financial Services

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information... View Details

Keywords: Re: Multiple Faculty; Technology

01 Dec 2000
News

A Plastic Fantastic Friendship

A. Reynolds Morse (MBA 1939), founder of Ohio-based Injection Molders Supply Company and a longtime friend of artist Salvador Dalí, died last August in Florida. He was, the St. Petersburg Times (August 22, 2000) reported, "a political... View Details

Keywords: Salvador Dali; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Plastics and Rubber Products Manufacturing; Manufacturing

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Courses by Faculty - Course Catalog

Marketing Fall 2025 Q1Q2 3.0 Caroline Elkins Business of Ideas Business, Government & the International Economy Fall 2025 Q2 1.5 Robin Ely Authentic Leader Development Organizational Behavior Spring 2026 Q3Q4 3.0 ^ back to top F Course Title Area Term Quarter Credits... View Details

26 Jun 2025
News

The Vinyl Revival

paid. We saw such a spike in demand that our turnaround times ballooned. Simultaneously, we had a global supply chain crisis where the inputs we used to make our records ... PVC, nickel, cardboard, all of... View Details

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

asks students to consider the operations and marketing of elBulli. There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper ingredients, improve his supply chain,... View Details

Keywords: by Julia Hanna; Food & Beverage

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

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07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

cross-referenced this information with employment data for the largest industry clusters within each ethnic group—for example, grocery stores for Yemenis, gas stations for Punjabis, and taxicabs for Bangladeshis and Eritreans. They found... View Details

Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

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02 Aug 2016
First Look

August 2, 2016

of CP Group This case describes the megafarm model launched by the CP Group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly eggs) in... View Details

Keywords: Sean Silverthorne

March 2016 (Revised February 2021)
Case

Lotus F1 Team

By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details

Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Sports Industry; Entertainment and Recreation Industry

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09 Aug 2011
First Look

First Look: August 9

organization's operations and supply chain and a product or service. Illustrates concepts with examples of calculating the carbon footprint of an organization (Harvard Business School) and a product (a... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

abundant supply of low-cost labor in China. Highlights the unique benefits and challenges created by BYD's operations strategy and asks students to determine whether the capabilities developed by the company in battery manufacturing can... View Details

Keywords: Martha Lagace

March 2022
Article

Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention

By: Brad Chattergoon and William R. Kerr

U.S. invention has become increasingly concentrated around major tech centers since the 1970s, with implications for how much cities across the country share in concomitant local benefits. Is invention becoming a winner-takes-all race? We explore the rising spatial... View Details

Keywords: Clusters; Invention; Agglomeration; Artificial Intelligence; Innovation and Invention; Patents; Applications and Software; Industry Clusters; AI and Machine Learning

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01 Mar 2004
News

The Business of Babies

demand payments of $10,000 and up. “We’re not talking about demand for potato chips,” Spar added. “This is the kind of demand that becomes an obsession. Price is less of an issue than it is in other markets.” Despite the classic components of View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2017
News

Streamlining the Supermarket

order-fulfillment process at Amazon, which acquired the company for $775 million in 2012. Aguerrevere, who had founded a small-format grocery store chain in his native Venezuela, discussed the talk with Max Pedró (MBA 2002), his close... View Details

Keywords: Francis Storrs

17 Jan 2012
First Look

First Look: January 17

products survive in equilibrium, even with competition. Download the paper: http://www.hbs.edu/research/pdf/12-055.pdf Got Local Food? Authors:Baris Ata, Deishin Lee, and Mustafa H. Tongarlak Abstract We study the operational tradeoffs of a retailer and farmers in a... View Details

Keywords: Sean Silverthorne

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

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