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  • All HBS Web  (10,417)
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  • 2014
  • Article

Drivers and Dynamics of Online Word of Mouth

By: Frank Nagle and Christoph Riedl
Keywords: Online Word Of Mouth; Online Communities; Online Product Reviews; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Digital Marketing
Citation
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Nagle, Frank, and Christoph Riedl. "Drivers and Dynamics of Online Word of Mouth." Academy of Management Best Paper Proceedings (2014): 1326–1331.
  • May 2010
  • Teaching Note

The Center for Creative Leadership (TN)

By: Srikant M. Datar and David A. Garvin
Teaching Note for [308013]. View Details
Keywords: Creativity; Leadership Development; Problems and Challenges; Organizations; Research; Programs; Design; Service Delivery; Business Education
Citation
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Datar, Srikant M., and David A. Garvin. "The Center for Creative Leadership (TN)." Harvard Business School Teaching Note 310-097, May 2010.
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

regulatory programs are encouraging firms to police their own regulatory compliance and voluntarily disclose, or "confess" the violations they find. Despite the "win-win" rhetoric surrounding these government voluntary... View Details
  • 19 May 2015
  • First Look

First Look: May 19

rich analysis of digital marketing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515032-PDF-ENG Harvard Business School Case 715-403 Dow: Breakthroughs to World Challenges Dow had adopted the "Breakthroughs to World Challenges" (BWC)... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

the order management cycle? Benson Shapiro: In the late 1970s, when I was teaching the Industrial Marketing course in the MBA program at Harvard, it began to become clear to me that to really manage many businesses, one needed to deal... View Details
Keywords: by Sarah Jane Johnston
  • 29 Aug 2024
  • Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

when NASA started investing in the commercial space sector in a more concerted way. It created a program called Commercial Orbital Transportation Services (COTS). It spent $500 million to start seeding rocket launch companies to provide a... View Details
Keywords: by Kara Baskin; Aerospace
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

investment. Steve Williams (MBA '84), senior director at Genentech, Inc., in South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was fighting metastatic colon cancer.... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 20 Sep 2016
  • First Look

September 20, 2016

currently under discussion. Academics, regulators, and public officials have proposed many of these measures. At the same time, banks have been implementing their own company-tailored culture change programs. This project and the Morgan Stanley case in particular... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2014
  • First Look

First Look: December 9

announced the first healthcare SIB in 2013 to fund home-based programs to reduce asthma attacks. If successful, the Fresno SIB model would help solve the challenge of delivering preventative care efficiently in at-risk communities.... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

organization had little interest in their professional development and well-being. NAH had mandated career conferences across all departments one year prior, and Harris felt this initiative could serve as an important building block for a comprehensive staff... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

education program has modest effects, increasing demand for bank accounts only for those with low levels of education or financial literacy. In contrast, small subsidies greatly increase demand. A follow-up survey confirms these findings,... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Council on Mining and Metals has developed transparency principles for mining firms, and the Responsible Care program of the chemical industry has focused on outcomes ranging from employee safety to environmental impact. Similarly, the... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

potentially hazardous for human health or the environment. In this scenario, it would make sense for such a company to become part of the solution, and engage in programs aimed at solving these issues, thus the interest of the beverage... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

first-time CEO, or other member of the C-suite. I’ve seen investors coach leaders on everything from how to lead their teams and handle challenging employees to how to run a great board meeting. I’ve also seen investors support and sometimes even pay for executive... View Details
Keywords: by Julia Austin
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

history that year was Dr. Andrea Lluch, from Argentina. This was the origins of a research program and conference series which led to this collaborative volume, and the Creating Emerging Markets oral history project, which began with... View Details
Keywords: by Sean Silverthorne
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

advantage. Read the article: http://hbr.org/2011/11/how-great-companies-think-differently/ar/1 Managing the Multiple Dimensions of Risk—Part I Authors:Robert S. Kaplan and Anette Mikes Publication:Balanced Scorecard Report 13, no. 4 (July-August 2011) Abstract Based on... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2012
  • Research & Ideas

Why Do We Tax?

characteristics have something in common: they are very strong predictors of lower ability to earn income, at least per person in the household. This fact is clear for the last three traits. But even old age, which may seem less clear, proves the point. When... View Details
Keywords: by Martha Lagace; Legal Services
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

other, offering thirty channels of programming in eight languages. STAR's evolution indicates, first of all, the abiding preference—demonstrated in all regions around the world—for local TV programming, even if it costs much more than... View Details
Keywords: by Martha Lagace
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

retail channel made up of thousands of small neighborhood shops called bakalas. In October 2018, all three of these focal points were under pressure. Under the economic-restructuring programs of Saudi Arabia’s new crown prince, Mohammed... View Details
Keywords: Dina Gerdeman
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

selection, and creating separate committees for professional practice, ethics, and compliance and operations; and enhancing its ethics and compliance program through human resource processes (e.g., recruiting, orientation, training, and... View Details
Keywords: Martha Lagace
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