Product Positioning - Publications - Faculty & Research

24 Sep 2018
Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

fascinated by Cyber Security and, therefore, as the summer approached, I started to look at opportunities in this area. Thanks to the HBS network and the Rock Fellowship support, I was able to find a summer position at At-Bay, a series A... View Details

Keywords: Entrepreneurship

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment product was quietly... View Details

Keywords: by Garry Emmons; Financial Services

01 Jan 2008
News

Meg Whitman, MBA 1979

Former President & CEO, eBay Inc. Return to Alumni Achievement Awards main page EARLIER EUDUCATION Princeton University, 1977 A.B., Economics SELECTED PREVIOUS POSITIONS Hasbro, General Manager FTD , CEO Disney, Senior Vice President Bain... View Details

02 May 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

a position within the nonprofit space and specifically for an organization that had mission and purpose in their DNA. I was fortunate to find a position in the marketing department for HBS’s Career... View Details

27 Nov 2012
News

The Beauty of the Network

have come from HBS.” Those friends have also been essential in the funding of Restorsea (www.restorsea.com), a line of luxury skincare products with an initial launch of day and eye creams. (Additional products, with expanded... View Details

Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

their “agency” at every level will be in the best position to create change. Corporate social responsibility in action Activist CEOs Are Rising Up—and Their Customers Are Listening Are product sales affected... View Details

Keywords: by Sean Silverthorne; Green Technology

30 Sep 2002
What Do You Think?

Are Business Schools Really Important “Crucibles of Leadership?”

regard, Aiken feels that women often face a different challenge than men because they are too often "put into staff positions rather than line management jobs in order to 'protect their success,'" which, she adds,... View Details

Keywords: by James Heskett

Web

Sustainable Investing - Course Catalog

Morgan Stanley, Bain Capital, TPG, Blackrock, State Street) are establishing sustainability investment practices, and developing products to meet the demands of capital owners, including pension funds, endowments, and family offices. The... View Details

01 Jun 2008
News

America the Difficult

bad about the return experience of foreign investors taking a controlling position in American companies. In short, America is a beautiful country for stock portfolio investors and a very difficult one for direct investors. Why is it so... View Details

Keywords: Mihir A. Desai; foreign investors; Finance

01 Oct 1996
News

The Drive for Excellence: An Interview with Jim Henderson

that requires sizable investments in projects that take several years to pay off, I believe the ideal is some combination of both. We could cut back on investment in future products or international joint ventures, but those efforts are... View Details

Profile

Linda Leung

products already created by other people,” she says. “I wanted to move into product development itself.” Leadership that recognizes potential For Linda, HBS stood out as the MBA choice that was “net present... View Details

21 Dec 2010
First Look

First Look: December 21

lead to reduced economic productivity subsequent to exposure to temptation. Using a design inspired by the classic "Marshmallow Test," we report data from a field experiment in which children between the ages of 6 and 13 were... View Details

03 Jan 2018
News

Candy That Is Good for You

yet I wasn't able to find an all-natural gum out there. Our goal with Simply Gum is to create products that are healthier and better for both your body, as well as the environment. “Gum, for example, contributes to actually millions of... View Details

28 Sep 2010
First Look

First Look: September 28, 2010

positively related to performance when teams are dispersed geographically, have less human capital, or are faced with particularly complex tasks. Our findings offer insight for theory and practice into how accessing stored organizational... View Details

Keywords: Sean Silverthorne

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

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May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

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01 Mar 2008
News

Innovation, Inc.

performance.” Previous laboratory studies have demonstrated the causal relationship between emotion and creativity. Amabile’s research in a real-world setting bears this out, with positive emotion tied to higher creativity and negative... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Jun 2001
News

Q&A: Donna Dubinsky

the high-tech industry? Growth. I had learned as a banker [at Philadelphia National Bank] that most career opportunities are presented by areas that are growing quickly, and the personal computer industry fit that description. I was also attracted to the View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

01 Mar 2013
News

Leveraging Female Talent

also been collecting quantitative data from companies to determine the effects of diversity and a more inclusive culture on performance. There are many question marks. For example, under what conditions would you expect diversity to have a View Details

Keywords: Julia Hanna; Management of Companies and Enterprises; Management

22 Jan 2014
Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

positive effects. This may be because the laws that surround skilled visas don't allow companies to pay much less than the prevailing wage. "The most extreme studies find a differential of 20 percent or thereabouts, but even that... View Details

Keywords: by Dina Gerdeman; Computer; Financial Services

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