Normative Social Influence - Publications - Faculty & Research

20 Feb 2008
First Look

First Look: February 20, 2008

and stockholders. However, this implication is invalid when managers can manipulate information flows that influence short-term stock price movements. Neoclassical economic theory thus fosters a corporate culture that ignores the personal... View Details

Keywords: Martha Lagace

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

in the advertising business. It worked for everyone. We all acquired a slight accent at that time.” A: India got its independence in 1947, and even in the 1960s the country was still very heavily influenced by the British Raj. I learned... View Details

Keywords: by Sean Silverthorne; Advertising

Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently... View Details

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

B. Clark, an ambitious academic program led by several HBS faculty members, and a variety of social activities. Norman A. Berg, MBA Class of 1958 Professor of Business Administration and chair of the OPM Program, welcomed participants at... View Details

10 Aug 2015
News

Support for the Healers

currently run Schwarz Rounds in the UK. Point of Care offers Sandford the chance to use her business experience to maximize the impact of a small nonprofit with a large mission. “We're engaged in a space where we have a chance to View Details

27 May 2014
First Look

First Look: May 27

Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social... View Details

Keywords: Sean Silverthorne

Profile

Eric Chavez

out, combined with his background as a first-generation Mexican-American, “made me empathize with those who are different and may not always have a seat at the table.” Eric found a new interest—corporate social responsibility—and a new... View Details

Keywords: Manufacturing/Energy; Tech

31 Oct 2007
HBS Case

Climate Change Puts Heat on GMs

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details

Keywords: by Julia Hanna; Energy; Utilities

18 Feb 2015
First Look

First Look: February 18

effects of an imperfect legal system, and social norms of fairness. We illustrate our arguments with examples from practice. Publisher's link:... View Details

Keywords: Sean Silverthorne

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

and The Service Profit Chain and The Value Profit Chain (with Lenoard A. Schlesinger). Some of the ideas go back to Heskett's 1986 book, Managing in the Service Economy. A new book, The Ownership Quotient, is underway, written with Sasser and Wheeler. These works have... View Details

Keywords: by Sean Silverthorne

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double... View Details

Keywords: Re: Michael I. Norton

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on View Details

Keywords: by Michael Blanding; Advertising

April 17, 2023
Article

Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice

By: Joseph Pacelli

Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior

Citation

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November 2001 (Revised October 2006)
Case

Smartix (A): Dancing with Elephants

By: Donald N. Sull, James K. Sebenius and Noam Wasserman

This case describes issues facing the founder-CEO of a high-tech start-up in Boston, as he negotiates with multiple large potential partners and investors. The negotiations include a potential business partnership with FleetCenter and Madison Square Garden, and a... View Details

Keywords: Information Technology; Venture Capital; Negotiation; Entrepreneurship; Business Startups; Power and Influence; Technology Industry; Boston

Citation

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08 May 2012
First Look

First Look: May 8

the paper: http://www.hbs.edu/research/pdf/12-093.pdf Componential Theory of Creativity Author:Teresa M. Amabile Abstract The componential theory of creativity is a comprehensive model of the social and psychological components necessary... View Details

Keywords: Carmen Nobel

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

CEO Corie Barry, who says that making money is the company’s business imperative, not its purpose. Barry explains how the company manages to balance pursuing its mission of enriching people’s lives through technology while also focusing on its View Details

Keywords: by Ranjay Gulati

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

the concept of sustainability itself. It appears that overcoming these roadblocks will require systematic interventions and alternative normative concepts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55541 The... View Details

Keywords: Dina Gerdeman

01 Dec 2011
News

Research With Impact: Changing Global Health Practices

public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global... View Details

Keywords: birth control; Administration of Housing Programs, Urban Planning, and Community Development; Government

25 Jul 2013
News

An Engine of Education Innovation

organization functions as an "an engine of innovation," working to define the nature of good teaching, determine the role of technology in education, and influence change in the country's graduate schools of education. Once Match begins... View Details

Keywords: Elementary and Secondary Schools; Educational Services

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details