Publications

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

John, an assistant professor in the Negotiation, Organizations, and Markets unit at Harvard Business School. “They assume the Bachelor can only like one type of woman.” “When you like one lake, people infer that you hate cities” It turns... View Details

Keywords: by Carmen Nobel; Retail

01 Jun 2018
News

Digging Deep

solidly built, collapsible shovel tools that won’t break when things get down and dirty. In the past year, Pieper moved manufacturing from China to Portland, Oregon, a difficult logistical shift that nonetheless made it easier to control quality and respond to View Details

Keywords: Julia Hanna

Web

Peek into Business | MBA

business and the diverse career paths it creates. Peek into Business provides an understanding of: What Is Business? Explore the broad definition of "business" and consider how understanding it can be valuable—from a strawberry farmer managing supply chains to a food... View Details

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of... View Details

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

convinced Lakhani to drop his engineering aspirations and become a scholar of innovation. Lakhani has devoted much of his research at HBS exploring how communities and contests can be designed to achieve innovative outcomes. Last year, he... View Details

Keywords: by Dina Gerdeman

01 Oct 2000
News

After the Revolution: Putting the Internet in Perspective

This is truly a revolution." Nolan underlined the advantage that new-economy companies have over their incumbent competitors, using drugstore.com as an example. Taking only a year to build, drugstore.com has become the fastest-growing company to reach $1 billion in... View Details

Keywords: Margie Kelley

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

01 Dec 2018
News

Ready, Set, Launch

learning-bydoing approach to build skills required to succeed as an early stage entrepreneur. Topics include problem and solution finding, business model design and validation, marketing and sales, and seed... View Details

20 Nov 2007
First Look

First Look: November 20, 2007

ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets... View Details

Keywords: Martha Lagace

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even... View Details

Keywords: by Cynthia Churchwell

Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

Team Debra Cuoco Candace Kang Lisa Clark Erin Murphy Elena Bulat Editing Julia Collins Sarah D. Westwood Catalog Design Eleanor Bradshaw, EB Fine Design Exhibition Design Chris... View Details

June 1997 (Revised February 2000)
Case

Walker and Company: Profit Plan Decisions

By: Robert L. Simons and Ramsey Walker

Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details

Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

June 2017
Article

Creating Reciprocal Value Through Operational Transparency

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details

Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya