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Show Results For
- All HBS Web
(19,629)
- People (21)
- News (9,772)
- Research (3,923)
- Events (544)
- Multimedia (1,769)
- Faculty Publications (1,746)
- 03 May 2024
- Blog Post
From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief
experience attending this program. How did you hear about the Summer Venture in Management Program (SVMP)? I first learned about Harvard Business School’s Summer Venture in Management Program during my freshman year of college. A few... View Details
- 24 Feb 2023
- Blog Post
My Classroom Experience During Harvard Business School’s Summer Venture in Management Program
discussion groups; and trading stories of life experiences and sidesplitting tales of professional gaffes in the HBS courtyard. Whatever awaited me at Harvard Business School, I thought, would be unforgettable. The SVMP Class of 2022 met... View Details
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please
By: John A. Quelch
Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Should Plan For Recovery
By: John A. Quelch
Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- October 2, 2015
- Article
The Harvard Contest That's Trying to Improve Health Care Delivery
By: Richard G. Hamermesh, Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse and Cara Sterling
Hamermesh, Richard G., Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse, and Cara Sterling. "The Harvard Contest That's Trying to Improve Health Care Delivery." Harvard Business Review (website) (October 2, 2015). (As part of Measuring Costs and Outcomes in Health Care, a collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.