Publications

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Business School Case 817-088 Hygeia Group: Delivering Quality Care in Nigeria Fola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the... View Details

Keywords: Sean Silverthorne

January 1999
Case

Bell Atlantic and the Union City Schools (D): Results and Replication

By: Rosabeth M. Kanter and Ellen Pruyne

The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey

02 Mar 2018
HBS Seminar

William F. Maloney, World Bank, Chief Economist, Equitable Growth, Finance and Institutions

March 2011 (Revised December 2012)
Teaching Note

Bono and U2 (TN)

By: Nancy F. Koehn, Nora N. Khan and Elizabeth Legris

Teaching Note for 809148. View Details

Keywords: Growth and Development Strategy; Organizational Change and Adaptation; Transformation; Information Technology; Business Model; Arts; Entrepreneurship; Leadership; Music Industry

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end of the Middle Ages. New Perspectives on the History of Political Economy brings together a select group of young... View Details

Keywords: Sean Silverthorne

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

transformation. In accordance with the shift in strategy, Microsoft needed to come up with a viable go-to-market plan that would align its new commercial strategy with sales, partners, products and services,... View Details

Keywords: Dina Gerdeman

2022
Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald

For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details

Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention

June 2013 (Revised March 2016)
Case

Estonia: Transition, EU Membership, and the Euro

By: Michael E. Porter, Christian Ketels and Örjan Sölvell

The case discusses the economic development of Estonia, covering specifically the period from regaining independence from the Soviet Union in 1991 until 2015. It tracks the process from the initial transition towards a market economy to becoming an EU member country,... View Details

Keywords: Economy; Macroeconomics; Microeconomics; Policy; Government and Politics; Organizational Change and Adaptation; Strategy; Estonia

14 May 2009
Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Video Game; Web Services

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

March 1999
Case

Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

By: Michael Beer and Perry Fagan

In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton's review of... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Organizational Culture; Problems and Challenges; Management Practices and Processes; Competitive Strategy; Management Teams; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Situation or Environment; Alignment; Pharmaceutical Industry; United States

May 2015 (Revised October 2015)
Case

Apple Inc. in 2015

By: David B. Yoffie and Eric Baldwin

At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details

Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

case details the origins and development of KP. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317106-PDF-ENG Harvard Business School Case 817-035 Waze Connected Citizens Program Di-Ann Eisnor,... View Details

Keywords: Sean Silverthorne

11 Oct 2021
Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

As a teenager, Morgan Sheil (MBA 2021) developed a keen interest in the environment and climate change. That sustained interest, along with her drive to make a positive impact on the world, led Sheil across... View Details

20 Feb 2020
Blog Post

Black Visionary Leadership and Redefining What's Possible

entrepreneurship. The day is capped by Damien Hooper-Campbell (MBA 2009), eBay’s chief diversity officer, talking about their strategy as a major tech company to diversify their workspace and create a more... View Details

January 2015
Case

Chevron Under Fire

By: George Serafeim, Rebecca Henderson and Christine Snively

Oil giant, Chevron, faced numerous challenges on environmental, social and governance (ESG) grounds in the first decade of the 21st century, including some major lawsuits and actions by NGOs. The case describes those challenges and raises questions about what is the... View Details

Keywords: Carbon Tax; Oil And Gas; Environment; Drilling; Governance; Business or Company Management; Corporate Social Responsibility and Impact; Corporate Strategy; Environmental Sustainability; Energy Sources; Mining Industry; Energy Industry