Publications

October 21, 2022
Article

Climate Regulations Are About to Disrupt Global Shipping

By: Willy C. Shih

Ships that transport goods across oceans are collectively a major generator of greenhouse gases. Rules from the International Maritime Organization and the European Union aimed at curbing these emission promise to make transoceanic and regional shipping more expensive... View Details

Keywords: Shipping; Decarbonization; Environmental Regulation; Supply Chain; Disruption; Shipping Industry; Atlantic Ocean; Oceania; Asia; Europe; North and Central America

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

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May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland

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April 1, 2020
Article

Coronavirus Is Putting Corporate Social Responsibility to the Test

By: Mark R. Kramer

A great many large companies talk about their values, or about how much they care for their employees and other stakeholders. The coronavirus crisis is the time for them to make good on that commitment. The author offers some things that corporations can do to help... View Details

Keywords: Health Pandemics; Corporate Social Responsibility and Impact

Profile

Angela R. Hicks Bowman

for her boss William Oesterle. Hicks was a 22-year old college graduate, an economics major from DePauw University, who had grown up in Fort Wayne, Indiana. Oesterle, a venture investor and a fellow HBS alum (MBA 1992) was remodeling an... View Details

Article

Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias

By: Julian De Freitas and Mina Cikara

Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details

Keywords: Intergroup Bias; True Self; Essentialism; Lay Theories

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Article

Why Leadership Training Fails—and What to Do about It

By: Michael Beer, Magnus Finnström and Derek Schrader

U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details

Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes