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Show Results For
- All HBS Web
(6,867)
- People (16)
- News (1,985)
- Research (3,618)
- Events (28)
- Multimedia (170)
- Faculty Publications (2,275)
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- 31 May 2016
- HBS Case
Who Owns Space?
profitable for itself and the public sector can piggyback on it, that’s a pretty efficient and sustainable model,” Weinzierl says. “That’s the place where we want to head and... View Details
- March 2008
- Case
The Multiple Sclerosis Center of Atlanta
By: Regina E. Herzlinger and Alfred Martin
The Multiple Sclerosis Center of Atlanta wishes to expand beyond Georgia. The factors influencing this decision are discussed, including drug treatments currently available, and the impact of future drugs in the FDA pipeline as well as financing issues. View Details
Keywords: Decision Choices and Conditions; Financing and Loans; Health Care and Treatment; Health Disorders; Medical Specialties; Expansion; Health Industry; Atlanta
Herzlinger, Regina E., and Alfred Martin. "The Multiple Sclerosis Center of Atlanta." Harvard Business School Case 308-085, March 2008.
- 04 Dec 2020
- News
Most Popular HBS Podcasts in 2020
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom
Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
In the first wave of globalization, MNEs sought access to resources, and governments frequently gave them exclusive contracts and favorable deals in order to build businesses. The major management challenge... View Details
Keywords: Sean Silverthorne
- November 2002 (Revised March 2006)
- Case
Global Conservation Trust, The: A Foundation for Food Security
By: Ray A. Goldberg and Carin-Isabel Knoop
Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of... View Details
Keywords: Food; Safety; Plant-Based Agribusiness; Nonprofit Organizations; Welfare; Finance; Environmental Sustainability; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Carin-Isabel Knoop. "Global Conservation Trust, The: A Foundation for Food Security." Harvard Business School Case 903-418, November 2002. (Revised March 2006.)
- Article
Optimal Taxation When Children's Abilities Depend on Parents' Resources
By: Alexander Gelber and Matthew Weinzierl
Empirical research suggests that parents' economic resources affect their children's future earnings abilities. Optimal tax policy therefore treats future ability distributions as endogenous to current taxes. We model this endogeneity, calibrate the model to match... View Details
Gelber, Alexander, and Matthew Weinzierl. "Optimal Taxation When Children's Abilities Depend on Parents' Resources." National Tax Journal 69, no. 1 (March 2016): 11–40. (Winner, Richard A. Musgrave prize for best paper published in the NTJ.
Also HBS Working Paper 13-014 and NBER Working Paper 18332.)
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
uncertainties of the future and the strains of the present." Acknowledge the feelings. When sharing difficult news—or even beginning an ordinary staff meeting, some days—acknowledge the uncertainties of the... View Details
- October 2003 (Revised January 2004)
- Case
BSE in Canada
By: Ray A. Goldberg and Kevin Allison
A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details
Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Food and Beverage Industry; Canada
Goldberg, Ray A., and Kevin Allison. "BSE in Canada." Harvard Business School Case 904-413, October 2003. (Revised January 2004.)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications objectives for a broad array of advertisers." Silk View Details
Keywords: Peter K. Jacobs
- 27 Sep 2011
- News
On the Silk Road again
- 19 Nov 2012
- News
Happiness may bring you more money, study says
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
counterparties? (This was an extremely risky hedging arrangement that required Enron to issue more stock if either the current value of its stock or the future value of its commodity contracts declined View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
misapplication). We conclude with an outline of future research directions and introduce the special issue papers and essays. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy and operations. It’s a passion... View Details
- Article
Expected Stock Returns Worldwide: A Log-Linear Present-Value Approach
By: Akash Chattopadhyay, Matthew R. Lyle and Charles C.Y. Wang
This study provides the first large-scale study of the performance of expected-return proxies (ERPs) internationally. Analyst-forecast-based ICCs are sparsely populated and not robustly associated with future returns. Earnings-model-forecast-based ICCs are... View Details
Keywords: Expected Returns; Discount Rates; Fundamental Valuation; Implied Cost Of Capital; International Equity Markets; Present Value; Investment Return; Equity; Markets; Global Range
Chattopadhyay, Akash, Matthew R. Lyle, and Charles C.Y. Wang. "Expected Stock Returns Worldwide: A Log-Linear Present-Value Approach." Accounting Review 97, no. 2 (March 2022): 107–133.
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
From Tunisia to Egypt, Bahrain to Yemen, as a number of nations in North Africa and the Middle East go through cataclysmic changes, the world watches and wonders what the View Details
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
of Colts fans. Their initial hypotheses correlated quite a bit with where everybody was from and what teams they liked, but I have to say, at the end of the day, the truth prevailed.” That truth will remain undisclosed for the benefit of... View Details