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  • All HBS Web  (2,530)
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  • All HBS Web  (2,530)
    • People  (6)
    • News  (302)
    • Research  (1,733)
    • Events  (25)
    • Multimedia  (26)
  • Faculty Publications  (1,271)
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  • 01 Mar 2016
  • News

Off Script

public health” mandate; and extending patent life proactively in areas such as Alzheimer’s to help open up the supply of new drugs. Is there a framework in another country—could be a hybrid model of multiple developed or developing... View Details
Keywords: Insurance Carriers and Related Activities; Finance
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

advantage. We propose several frameworks to help firms develop and exploit this new ability. Download the paper: http://www.hbs.edu/research/pdf/07-079.pdf Cases & Course Materials Royal DSM N.V.: Information Technology Enabling... View Details
Keywords: Martha Lagace
  • 01 Jun 2025
  • News

Alumni and Faculty Books

to its scientific frontiers. More than just a reflection on the challenges, Stolen Memories provides actionable strategies and hope. Readers will find practical tools for caregiving, including emotional support frameworks and... View Details
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
  • Web

Online Creating Brand Value Course | HBS Online

Entrepreneurs Transform your brand into your company’s competitive edge and learn how to nurture and maximize its value over time. This course really exceeded my expectations. I now feel that I have the tools and framework to understand... View Details
  • 21 Oct 2014
  • First Look

First Look: October 21

literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the issues involved in linking selling investments with strategic... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2011
  • First Look

First Look: August 9

compensation to strategy relies on agency theory economics and focuses on executive pay. Departing from this work, in this paper we focus on the strategic compensation of non-executive employees and argue that while agency theory provides a useful View Details
Keywords: Sean Silverthorne
  • Web

Harvard Business School

of Four Innovative, New Institutions Cheryl E. Owens-Howard (DBA) 1983 A Conceptual Framework for Understanding Views of the Relationship Between Consumers and Advertising in the Marketplace Donna B. Stoddard (DBA) 1991 Information... View Details
  • Web

Strategy and Technology - Course Catalog

related to technology. Indeed, the concepts and frameworks covered (e.g., network effects, judo strategy, multisided platforms) apply well beyond technology industries. Copyright © 2025 President & Fellows of Harvard College. All Rights... View Details
  • 01 Apr 1998
  • News

Professor Ramchandran Jaikumar Remembered

research on the integration of computers into the manufacturing process led to the development of a "minimalist" architecture for manufacturing. His framework emphasizes the elimination of process disruptions and the mini- mization of... View Details
  • 01 Sep 2009
  • News

How to Fix Wall Street

responsibility can often be traced to one or more of these factors. Above all, the review should ensure that decision-makers throughout the company are guided by an ethical framework that recognizes their obligations to the firm’s... View Details
Keywords: Lynn Paine; Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • Profile

Shana Hoffman

overall power of the HBS experience,” Shana says. The courses, too, complement her plans, with The Entrepreneurial Manager proving especially helpful in its ideas for creating practical revenue models. “I just wouldn’t get this complete tactical View Details
  • 25 Feb 2020
  • News

Ink: Your Best Self

now have a holistic framework to think about being more effective and driving my performance, and also to really think about what drives my satisfaction and my own inner joy.” What do you do in the moments when you realize you aren’t... View Details
Keywords: April White
  • 01 Mar 2008
  • News

Where Are They Now?

Different?”, first published in the Harvard Business Review in 1977, rocked both the business world and business schools with its assertion that, yes, the two roles are different. Managers, he contended, essentially seek to solve problems within existing View Details
Keywords: Margie Kelley; retirement; leisure; writing; Business Schools & Computer & Management Training; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 04 Feb 2025
  • Blog Post

Leadership with Purpose: Redefining Success and Impact with Satpal Singh (SELP—India 4, 2019)

my professional responsibilities with learning, and the transition back to work felt seamless yet profound. Armed with the frameworks and values I had developed, I began tackling challenges with renewed confidence. Complex issues felt... View Details
  • 28 Feb 2024
  • Blog Post

African American Student Union Spotlight on Entrepreneurship

internal feelings of otherness, disappointment, fear, and hesitation are frameworks that I apply to all walks of life, in and out of the classroom. What are your post-HBS goals? How have you leveraged the unique educational experience at... View Details
  • Blog

What's the Right Fit for You–An In-Person or Virtual Program?

learning. Each day, think about what a given case or principle or framework means to you and your business. Finally, and most importantly, take advantage of the opportunity to talk to others in your cohort, and especially talk with the... View Details
  • Web

Impact on Research & Curriculum | Baker Library | Bloomberg Center | Harvard Business School

industry. These cases, used in the “Business Policy” course, helped Andrews to rethink business policy more broadly and formalize the theoretical framework of corporate strategy, the concept of looking at a company’s goals, policies,... View Details
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

growing a business, for better or for worse. “I tell my students that they'll get a better framework in this 14-week course than I got in 14 years at the school of hard knocks.” Chester A. "Chet" Huber (HBS MBA '79) says the... View Details
Keywords: by Carmen Nobel; Auto
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
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