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      • November 1991
      • Case

      Monsanto's March into Biotechnology (B)

      By: Dorothy A. Leonard
      Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details
      Keywords: Animal-Based Agribusiness; Safety; Food; Governing Rules, Regulations, and Reforms; Law Enforcement; Conflict and Resolution; Research and Development; Technology; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Minnesota; Wisconsin
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      Leonard, Dorothy A. "Monsanto's March into Biotechnology (B)." Harvard Business School Case 692-066, November 1991.
      • November 1991
      • Case

      Mitsubishi Corp.: Foods Group

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "Mitsubishi Corp.: Foods Group." Harvard Business School Case 592-054, November 1991.
      • November 1991 (Revised March 1995)
      • Case

      PepsiCo International

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "PepsiCo International." Harvard Business School Case 592-055, November 1991. (Revised March 1995.)
      • November 1991 (Revised April 1994)
      • Case

      Taco Bell Corp.

      By: Leonard A. Schlesinger and Roger H. Hallowell
      John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details
      Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Food and Beverage Industry; Food and Beverage Industry; United States
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      Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
      • November 1991
      • Supplement

      G. Heileman Brewing Co. (B): The ""Nightline"" Decision

      By: Stephen A. Greyser
      Supplements the (A) case. View Details
      Keywords: Food and Beverage Industry
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      Greyser, Stephen A. G. Heileman Brewing Co. (B): The ""Nightline"" Decision. Harvard Business School Supplement 592-018, November 1991.
      • November 1991
      • Supplement

      G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster

      By: Stephen A. Greyser
      Supplements the (A) case. Designed as an in-class handout. View Details
      Keywords: Food and Beverage Industry
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      Greyser, Stephen A. "G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster." Harvard Business School Supplement 592-049, November 1991.
      • November 1991 (Revised January 1995)
      • Case

      Teradyne Japan

      By: Michael Y. Yoshino
      Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
      Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
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      Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
      • October 1991
      • Case

      Marketing Beef in Liberalized Japan

      By: Ray A. Goldberg
      Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan
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      Goldberg, Ray A. "Marketing Beef in Liberalized Japan." Harvard Business School Case 592-030, October 1991.
      • October 1991 (Revised August 1993)
      • Case

      Acid Rain: Burlington Northern, Inc. (A)

      By: Forest L. Reinhardt
      Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details
      Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States
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      Reinhardt, Forest L. "Acid Rain: Burlington Northern, Inc. (A)." Harvard Business School Case 792-018, October 1991. (Revised August 1993.)
      • October 1991 (Revised August 2000)
      • Case

      Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

      By: V. Kasturi Rangan and Frank V. Cespedes
      Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
      Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry
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      Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
      • September 1991
      • Case

      General Foods Corp.: Product Management--1991

      By: Stephen A. Greyser
      Keywords: Product; Management; Food and Beverage Industry
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      Greyser, Stephen A. "General Foods Corp.: Product Management--1991." Harvard Business School Case 592-042, September 1991.
      • September 1991 (Revised August 1994)
      • Background Note

      Note on Pharmaceutical Industry Regulation

      By: Willis M. Emmons III
      Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
      Keywords: Safety; Industry Growth; Marketing; Research and Development; Health Testing and Trials; Economics; Pharmaceutical Industry; United States
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      Emmons, Willis M., III. "Note on Pharmaceutical Industry Regulation." Harvard Business School Background Note 792-002, September 1991. (Revised August 1994.)
      • September 1991 (Revised February 1993)
      • Case

      Burroughs Wellcome and AZT (A)

      By: Willis M. Emmons III
      Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
      • September 1991 (Revised December 1991)
      • Case

      G. Heileman Brewing Co. (A): Power Failure At PowerMaster

      By: Stephen A. Greyser
      In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
      Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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      Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
      • August 1991 (Revised March 1993)
      • Case

      Champion International Corp.: Timber, Trade, and the Northern Spotted Owl

      By: Forest L. Reinhardt
      Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log... View Details
      Keywords: Science-Based Business; Natural Environment; Product Marketing; Governing Rules, Regulations, and Reforms; Government and Politics; Environmental Sustainability; Corporate Strategy; Trade; Decisions; Management Teams; Forest Products Industry; North and Central America
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      Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
      • August 1991 (Revised December 1994)
      • Supplement

      Marks and Spencer Ltd. (C)

      By: Cynthia A. Montgomery
      Describes post-acquisition activity in Brooks Brothers and Kings Supermarkets from 1988 to 1991. View Details
      Keywords: Mergers and Acquisitions; Food and Beverage Industry; Food and Beverage Industry
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      Montgomery, Cynthia A. "Marks and Spencer Ltd. (C)." Harvard Business School Supplement 792-007, August 1991. (Revised December 1994.)
      • August 1991
      • Article

      Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry

      By: C. A. Montgomery and B. Wernerfelt
      Keywords: Performance; Sales; Food and Beverage Industry
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      Montgomery, C. A., and B. Wernerfelt. "Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry." Management Science 37, no. 8 (August 1991): 954–959.
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (A)

      By: Samuel L. Hayes III
      This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
      Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
      • July 1991 (Revised March 1992)
      • Background Note

      Integrity and Management

      By: Joseph L. Badaracco
      Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details
      Keywords: Decisions; Moral Sensibility; Planning; Situation or Environment; Trust; Value
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      Badaracco, Joseph L. "Integrity and Management." Harvard Business School Background Note 392-005, July 1991. (Revised March 1992.)
      • April 1991 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-187-065). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note." Harvard Business School Teaching Note 191-191, April 1991. (Revised September 1992.)
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