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      • Faculty Publications  (2,125)

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      • November 1997
      • Case

      Microsoft Goes Online: MSN 1996

      By: David B. Yoffie
      Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
      Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry
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      Yoffie, David B. "Microsoft Goes Online: MSN 1996." Harvard Business School Case 798-019, November 1997.
      • Fall 1997
      • Article

      Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920

      By: Brian Trelstad
      “Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national... View Details
      Keywords: School Garden Movement; United States
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      Trelstad, Brian. "Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920." Landscape Journal 16, no. 2 (Fall 1997): 161–173.
      • August 1997 (Revised February 1999)
      • Case

      Argentina's YPF Sociedad Anonima (D): The International Platform

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      In March 1995, YPF (the former Argentine state-owned oil and gas utility, privatized in late 1993) acquired the Dallas-based Maxus Energy Corp., one of the world's largest independent oil and gas exploration companies. YPF's first acquisition is nearly bankrupt, with... View Details
      Keywords: Mergers and Acquisitions; Globalization; Borrowing and Debt; Privatization; Managerial Roles; Energy Industry; Argentina; Texas
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (D): The International Platform." Harvard Business School Case 398-005, August 1997. (Revised February 1999.)
      • summer 1997
      • Article

      An Empirical Exploration of a Technology Race

      By: J. Lerner
      An extensive theoretical literature examines technological competition, and in particular whether leaders maintain their standing. These models, however, have received little support. Innovation is examined in the disk drive industry, an environment particularly... View Details
      Keywords: Information Technology; Learning
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      Lerner, J. "An Empirical Exploration of a Technology Race." RAND Journal of Economics 28, no. 2 (summer 1997): 228–247.
      • July 1997
      • Article

      The Presidio Trust legislation: Preservation or Privatization?

      By: Brian Trelstad
      This analysis of the Presidio Trust legislation places the recent developments on the Presidio in the context of a century and a half of environmental planning. By first exploring the Presidio's history, and then tracing the more recent legislative background to the... View Details
      Keywords: Presidio; Presidio Trust; National Parks; Urban Parks; Public-private Management; Natural Environment; Urban Scope; Planning
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      Trelstad, Brian. "The Presidio Trust legislation: Preservation or Privatization?" Urban Ecosystems 1, no. 3 (July 1997): 135–153.
      • June 1997 (Revised March 2001)
      • Case

      Genset Initial Public Offering (A)

      By: Paul A. Gompers and Jeffrey M. Anapolsky
      Pascal Brandys, founder and CEO of Genset, must decide whether to take this young biotechnology company public. If so, should he do a dual offering in both France and the U.S.? The case also explores the business models in genomics research. View Details
      Keywords: Business Model; Initial Public Offering; Genetics; Going Public; Management Teams; Biotechnology Industry; France; United States
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      Gompers, Paul A., and Jeffrey M. Anapolsky. "Genset Initial Public Offering (A)." Harvard Business School Case 297-096, June 1997. (Revised March 2001.)
      • May 1997
      • Teaching Note

      Product Development Process, Organization and Improvement, Instructor's Note

      By: Marco Iansiti
      Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
      Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition
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      Iansiti, Marco. "Product Development Process, Organization and Improvement, Instructor's Note." Harvard Business School Teaching Note 697-106, May 1997.
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • February 1997 (Revised September 1997)
      • Case

      Bidding for Antamina

      By: Peter Tufano
      In June 1996, executives of the multinational mining company RTZ-CRA contemplate bidding to acquire the Antamina copper and zinc mine in Peru. The Antamina project is being offered for sale by auction as part of the privatization of Peru's state mining company. RTZ-CRA... View Details
      Keywords: Valuation; Auctions; Bids and Bidding; Mining; Mining Industry; Peru
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      Tufano, Peter, and Alberto Moel. "Bidding for Antamina." Harvard Business School Case 297-054, February 1997. (Revised September 1997.)
      • January 1997
      • Case

      Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (A)

      By: James K. Sebenius
      Over several years, Societa Metallurgica Italiana SpA (SMI), a small Italian copper processing firm, successfully completed a number of challenging acquisitions. This case explores SMI's negotiation strategies and tactics, concentrating especially on its acquisition of... View Details
      Keywords: Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Negotiation; Strategy; Manufacturing Industry; France; Italy
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      Sebenius, James K. "Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (A)." Harvard Business School Case 897-084, January 1997.
      • January 1997
      • Case

      Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)

      By: James K. Sebenius
      Since the 1960s, SMI has quietly executed a series of brilliantly negotiated takeovers throughout Europe, often acquiring companies much larger than itself. Despite formidable obstacles, SMI has managed to acquire state-owned competitors in Italy and France, as well as... View Details
      Keywords: Acquisition; Corporate Governance; International Relations; Negotiation Tactics; Consolidation; Mining Industry; Europe
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      Sebenius, James K. "Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)." Harvard Business School Case 897-085, January 1997.
      • December 1996 (Revised July 2002)
      • Background Note

      Note on Marketing and the Internet

      By: John A. Deighton, Alison Berkley and John Barabino
      The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
      Keywords: Marketing; Internet and the Web; Digital Marketing
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      Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
      • August 1996
      • Case

      ThermoLase

      By: William A. Sahlman and Andrew S. Janower
      John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details
      Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry
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      Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
      • May 1996
      • Background Note

      The GM's Operational Challenge: Managing Through People

      By: Christopher A. Bartlett and Ashish Nanda
      Highlights and explores how a general manager adds value to the firm at the operational level by managing through people. Discusses how assumptions about human motivation influence the employment contract that the general manager implicitly enters into with the workers... View Details
      Keywords: Employee Relationship Management; Selection and Staffing; Contracts; Managerial Roles; Operations; Problems and Challenges; Labor and Management Relations; Motivation and Incentives; Value
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      Bartlett, Christopher A., and Ashish Nanda. "The GM's Operational Challenge: Managing Through People." Harvard Business School Background Note 396-400, May 1996.
      • April 1996 (Revised June 2001)
      • Case

      Partners HealthCare System, Inc. (B): Cardiac Care Improvement

      By: Gary P. Pisano and Maryam Golnaraghi
      Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to... View Details
      Keywords: Consolidation; Health Care and Treatment; Mergers and Acquisitions; Organizational Change and Adaptation; Change Management; Management Teams; Operations; Innovation and Invention; Cost Management; Health Industry; Massachusetts
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      Pisano, Gary P., and Maryam Golnaraghi. "Partners HealthCare System, Inc. (B): Cardiac Care Improvement." Harvard Business School Case 696-063, April 1996. (Revised June 2001.)
      • January 1996 (Revised February 1998)
      • Case

      Japan's Automakers Face Endaka

      By: Debora L. Spar
      In April 1995, the Japanese yen hit a post-World War II high against the U.S. dollar. The yen's relentless ascent affected firms on both sides of the Pacific, but fell particularly hard on Japan's big four automakers. This case explores how endaka--or"high... View Details
      Keywords: Currency Exchange Rate; Competitive Strategy; Trade; Foreign Direct Investment; Macroeconomics; Manufacturing Industry; Auto Industry; Japan
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      Spar, Debora L., Julia Kou, Elizabeth B. Stein, and Karen Gordon. "Japan's Automakers Face Endaka." Harvard Business School Case 796-030, January 1996. (Revised February 1998.)
      • January 1996 (Revised December 1999)
      • Case

      1994-95 Mexican Peso Crisis, The

      By: Kenneth A. Froot and Matthew McBrady
      Explores the peso crisis of 1994-95 and why it occurred. Students must examine Mexico's policies, the capital market's reactions, and the implications of devaluation for future capital flows and growth. View Details
      Keywords: Exchange Rates; International Capital Markets; Devaluation; Currency Exchange Rate; Financial Markets; International Finance; Capital; Mexico
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      Froot, Kenneth A., and Matthew McBrady. "1994-95 Mexican Peso Crisis, The." Harvard Business School Case 296-056, January 1996. (Revised December 1999.)
      • 1996
      • Chapter

      Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors

      By: M. H. Bazerman, K. A. Wade-Benzoni and F. Benzoni
      Keywords: Environmental Sustainability; Attitudes; Behavior
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      Bazerman, M. H., K. A. Wade-Benzoni, and F. Benzoni. "Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors." In Codes of Conduct: Behavioral Research into Business Ethics, edited by D. M. Messick and A. E. Tenbrunsel. New York: Russell Sage Foundation, 1996.
      • November 1995 (Revised November 1999)
      • Case

      National Power and the Privatization of the British Power Generation Industry

      By: Willis M. Emmons III and Ed Simnett
      The British government privatized the nation's electric utility sector in 1991 through a complex process involving the restructuring of the industry as well as the creation of a new regulatory oversight body. National Power plc, the largest of the privatized power... View Details
      Keywords: Restructuring; Trade; Energy Generation; Governing Rules, Regulations, and Reforms; Markets; Monopoly; Privatization; Opportunities; Diversification; Expansion; Energy Industry; Utilities Industry
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      Emmons, Willis M., III, and Ed Simnett. "National Power and the Privatization of the British Power Generation Industry." Harvard Business School Case 796-066, November 1995. (Revised November 1999.)
      • November–December 1995
      • Article

      Exploiting the Virtual Value Chain

      By: Jeffrey F. Rayport and J. J. Sviokla
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      Rayport, Jeffrey F., and J. J. Sviokla. "Exploiting the Virtual Value Chain." Harvard Business Review 73, no. 6 (November–December 1995): 75–85.
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