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- June 1990 (Revised April 1993)
- Teaching Note
Novo Industri A/S--1981, Teaching Note
By: W. Carl Kester
Teaching Note for (9-286-084). View Details
- April 1990 (Revised January 1993)
- Teaching Note
Fiat--1986 (TN)
By: W. Carl Kester
Teaching Note for (9-288-003). View Details
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
- February 1990
- Teaching Note
Steve Shirley, Teaching Note
By: Shoshana Zuboff
Teaching Note for (9-490-004). View Details
- January 1990 (Revised January 1993)
- Teaching Note
Gaz de France, Teaching Note
By: W. Carl Kester
Teaching Note for (9-288-030). View Details
Keywords: France
- October 1989
- Teaching Note
Hattori-Seiko and the World Watch Industry in 1980, Teaching Note
Teaching Note for (9-385-300). View Details
- September 1989
- Case
Steve Shirley
By: Shoshana Zuboff
Traces the career development of a well-known British entrepreneur who, as a young girl, was forced to flee the Nazi's occupation of Central Europe. Details her early work experiences in the heavily male dominated workplace of post-war Britain and follows the... View Details
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
- June 1989 (Revised July 1993)
- Case
CIGNA Worldwide
By: John A. Quelch
A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
- April 1989
- Teaching Note
Roles and Relationships of Business and Government, Teaching Note
By: George C. Lodge
Teaching Note for (9-388-159). View Details
- March 1989 (Revised March 1999)
- Case
Metabo GmbH & Co. KG
By: Robert S. Kaplan
A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details
- 1989
- Book
British Business in Asia since 1860
By: G. Jones and R.P.T. Davenport-Hines
This book examines the historical experience of British business in Asia since 1860. Chapters on Iran, India, Thailand, Malayasia, China, Russian Asia and Japan explore the British impact on the region, and the relationship between British business and British and... View Details
Keywords: Business History; Business and Government Relations; India; Iran; Japan; Malaysia; Thailand; Great Britain
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- November 1988 (Revised May 1998)
- Teaching Note
Searching for Trade Remedies: The U.S. Machine Tool Industry--1983 & United States Trade Law, Teaching Note
By: David B. Yoffie
Teaching Note for (9-388-071) and (9-387-137). View Details
- October 1988 (Revised January 1989)
- Case
French Telecommunications in the 1980s (B)
By: George C. Lodge and Barbara L. Jenkins
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details