Customer Base Analysis - Publications - Faculty & Research

01 Jun 2011
News

Mr. Start-Up

ideas to make people’s lives more fun or more productive, is an amazing opportunity. The other thing that’s important to me is to interact with people in a way that will earn their respect and make them want to do business with me — as investors, partners, or View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

21 Apr 2009
First Look

First Look: April 21, 2009

of such schemes is the heterogeneity of the customer base. Such heterogeneity of preferences leads customers to choose different pricing plans based on their expected demand.... View Details

Keywords: Martha Lagace

01 Jun 2010
News

Alumni Books

industry’s growth from a small base in the U.S. North-east in the 1960s to today’s highly visible role in economies all over the world. Brooke lays out his vision for the industry as an essential element of economic growth and... View Details

Keywords: mathematics; statistics; Finance

24 Sep 2024
Research & Ideas

Why Small Businesses Deserve More Credit

study with Deniz Aydin, an assistant professor at Washington University in St. Louis’s Olin Business School. Test case in Turkey To test how small firms manage and use their debt, Aydin and Kim turned to extensive lending data from a large European bank View Details

Keywords: by Rachel Layne; Financial Services; Banking

Web

Field Course: Advanced Business Plans for Innovating in Health Care - Course Catalog

go-to-market strategies and their customer acquisition costs through extensive field work. The teaching team will do their best to assure that the relevant doors are opened to you. Delineate your goals and activities for the next class... View Details

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

have observed. Almost to a person, they treat profit as a by-product of other things to which they devote most of their attention, things such as a focused strategy that delivers results to carefully-selected customers while pursuing... View Details

Keywords: by Jim Heskett

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

bias blinds them to local issues. And companies often fail to adequately check the actions of their local managers. Standardized Products, Universal Values? Global Product Standardization? Although there is a general perception that standardized products are displacing... View Details

Keywords: by Working Knowledge editors

Web

AI Enhanced Learning: HBS IT and Faculty Collaborate on Research Navigator Bot | Information Technology

Global Team Companions for Immersion Week. Based on the Research Navigator bot, the companion tools provide real-time, research-driven support that help student teams navigate cultural nuance, uncover actionable View Details

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

commodity, the major actors have focused primarily on lowering and shifting costs, increasing their bargaining power, and restricting services. Providers have offered broad and undifferentiated services, competing based on convenience and... View Details

Keywords: by Michael E. Porter; Health

15 Feb 2016
Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

If organizations want to help their employees keep up with the Joneses, turns out it’s better to keep the Joneses out of sight. So suggests an article in the Journal of Finance by Harvard Business School assistant professor John Beshears. The piece is View Details

Keywords: Re: John Beshears; Financial Services

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

business reasons and family reasons why we think this is true. The Business Reasons In today's competitive environment of rapid technological change and quickly evolving industries, it doesn't pay to become too attached to current lines of business or methods for... View Details

Keywords: by Michael J. Roberts

01 Jun 2020
News

Staying the Course

workplace disruptions all companies have faced. DreamBox, which is based in metropolitan Seattle, the epicenter of the first-known US outbreak of COVID-19, was among the first wave of companies to transition to a fully work-from-home... View Details

Keywords: April White; online education

01 Dec 2017
News

The Robots Are Coming to Save Your Job

Instead, he says, it will be able to react to shifting customer needs, with lines of wheeled Baxters and Sawyers reconfigured on the fly, based on data from both the production process and market... View Details

Keywords: Dan Morrell

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details

Keywords: by Marc J. Epstein

16 Nov 2020
Blog Post

Flatiron School: Reflections from Summer 2020

new movie studio to a major technology company. We analyzed publicly available movie data using our newly learned Python and SQL skills. Our second project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their View Details

Keywords: All Industries

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology... View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details

Keywords: Dina Gerdeman

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

of the paper’s authors. The main reason is that party and candidate positions on key issues subtly or not-so-subtly change from election to election in reaction to shifts in voter sentiment, undercutting the demographic trends. Political strategists hoping to make... View Details

Keywords: by Jay Fitzgerald

18 Jun 2001
Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

mass customization. In the midst of all this added complexity, he said, the large, vertically integrated organization, involved with everything from Research and Development to customer delivery, is passing from the business landscape.... View Details

Keywords: by Jim Aisner

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details

Keywords: by Staff

Publications