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September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

October 2015
Article

Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects

By: Alan MacCormack and Anant Mishra

Formal contracts represent an important governance instrument with which firms exercise control of and compensate partners in R&D projects. The specific type of contract used, however, can vary significantly across projects. In some, firms govern partnering... View Details

Keywords: ＂＂Partner Integration; Contract Choice; R＆D Project Management; Relational Contracts; Partnering Performance; Research and Development; Projects; Partners and Partnerships; Performance; Contracts

January 2009 (Revised July 2015)
Case

Restaurant Promotions in 2015

By: Benjamin Edelman

A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Food and Beverage Industry

26 Jul 2022
Blog Post

Driving Change in Education-to-Employment

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details

August 2006 (Revised November 2007)
Background Note

A Framework for Pursuing Diversity in the Workplace

By: Thomas J. DeLong and Michael Brookshire

Assesses the costs and benefits of pursuing diversity and pinpoints the primary barriers to creating diverse workplaces. It also proposes some options for advancing diversity in an organization. View Details

Keywords: Cost vs Benefits; Organizational Culture; Problems and Challenges; Diversity

31 Jan 2011
Research & Ideas

Taking the Fear out of Diversity Policies

sexual orientation are based on studies that focus on the scourge of discrimination—rather than on the benefits of a diverse workforce, she says. In a new working paper, A Positive Approach to Studying Diversity in Organizations,... View Details

Keywords: by Carmen Nobel

01 Feb 1997
News

Doing It Your Way

opportunities for MBAs with the entrepreneurial itch. "Intrapreneurship not only benefits the firm's performance but can offer business professionals the excitement and challenge of leading the effort to... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

2021
Book

Remote Work Revolution: Succeeding from Anywhere

By: Tsedal Neeley

The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details

Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management

Jun 15 2016
Testimonial

Discovering New Ways to Lead in Health Care

01 Mar 2016
News

Crime Doesn’t Pay, Says Harvard Bribery Study

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (B): Managing People

When Jack Sindler founded Spir-it, Inc. in 1934, he was the company's sole employee. By 1999, Sindler's firm more than survived its first 55 years. Employment was up to nearly 200, with facilities in two states and work done in three shifts. The product line--which had... View Details

Keywords: Growth Management; Production; Business Growth and Maturation; Interpersonal Communication; Logistics; Human Resources; Diversity Characteristics; Manufacturing Industry

May 2022
Article

Variance Analysis: New Insights from Health Care Applications

By: Robert S. Kaplan and Susanna Gallani

We use a health care application to illustrate how variance analysis can be used to benchmark costs across similar service delivery sites. Variances for personnel costs, typically the largest cost component in service organizations, are calculated for price, quantity,... View Details

Keywords: Variance Analysis; Benchmarking; Time-Driven Activity-Based Costing; Health Care; Activity Based Costing and Management; Health Care and Treatment; Service Delivery; Service Industry

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February 2009
Journal Article

Domestic Effects of the Foreign Activities of U.S. Multinationals

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Do firms investing abroad simultaneously reduce their domestic activity? This paper analyzes the relationship between the domestic and foreign operations of American manufacturing firms between 1982 and 2004 by instrumenting for changes in foreign operations with GDP... View Details

Keywords: Foreign Direct Investment; Global Range; Local Range; Multinational Firms and Management; Compensation and Benefits; Operations; Manufacturing Industry; United States

SSRN

12 Apr 2022
Blog Post

The Many Languages of Medicine to Impact Care Delivery

their suffering is extremely compelling and was the catalyst for my pursuit of an MS/MBA in Biotechnology degree. As a joint degree student, I benefit from immersive case studies at HBS where my classmates... View Details

23 Apr 2012
News

The Paradox of Personal Branding

January 8, 2025
Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno

Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details

Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry

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23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

benefits from the company's low prices. Wal-Mart operates 2-1/2 times as much selling space per inhabitant in the poorest one-third of states as in the richest one-third. And within these states, it focuses... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

October 1988 (Revised November 2006)
Background Note

Aspects of Sales Management: An Introduction

By: Frank V. Cespedes

Discusses certain general issues that affect sales-management requirements in most companies: 1) the nature of the salesperson's "boundary role" in the organization, and 2) the relevance and limits of compensation policies as a key means of affecting the salesperson's... View Details

Keywords: Salesforce Management