Publications

August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry

01 Jun 2009
News

Alumni Books

The People Factor: Strengthening America by Investing in Public Service by Linda J. Bilmes (MBA ’84) and W. Scott Gould (Brookings Institution Press) The authors argue that the federal government can achieve the same gains as the best private-sector and military... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

June 1993 (Revised October 1993)
Supplement

McDonald's and the Environment (B)

McDonald's announces its decision to change from polystyrene "clamshells" for its sandwich packaging to a new paper wrap. View Details

Keywords: Communication; Environmental Sustainability; Food and Beverage Industry

March 2024
Article

Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity

By: Mitchell Tang, Rebecca Mishuris, Lily Payvandi and Ariel Dora Stern

Importance: The COVID-19 pandemic was associated with substantial growth in patient portal messaging. Higher message volumes have largely persisted, reflecting a new normal. Prior work has documented lower message use by patients who belong to minoritized racial... View Details

Keywords: Health Pandemics; Technology Adoption; Prejudice and Bias; Equality and Inequality; Communication Technology; Race; Ethnicity; Health Industry

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Web

Amelia Angella Archives | Social Enterprise

Amelia Angella 21 Mar 2019 On the evening of February 28, 2019, 30 HBS alumni gathered at the home of Sarah Perry (MBA 1995)... New Paradigms in Nonprofit Fundraising and Marketing Amelia Angella 27 Apr 2017 On April 12, Community Action... View Details

Web

Kraft Precision Medicine Accelerator - Health Care

readiness Develop the landscape Interview the key opinion leaders Write the strategic plan Write the operational plan Continually communicate [DOWNLOAD ALL TOOLS] Learn More About the KPMA Learn more about the KPMA and what it... View Details

July 2020
Case

Karen Bruck: Growing Managers at MercadoLibre

By: Joshua D. Margolis, Fernanda Miguel and Mariana Cal

Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture. View Details

Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina

21 Jan 2016
Blog Post

HBS and the Arts

my time at the Metropolitan Museum as a teenager. At HBS, I am constantly learning from my classmates, who are eager to share their experiences across industries and from around the world. My first year gave me the confidence to approach... View Details

Keywords: Nonprofit / Government; Entertainment / Media / Sports

January 1999
Case

Bell Atlantic and the Union City Schools (C1): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its... View Details

Keywords: Partners and Partnerships; Education; Business and Community Relations; Wireless Technology; Education Industry; Education Industry; New Jersey