Communication Strategy - Publications - Faculty & Research

2013
Report

Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter

Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details

Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States

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September 2006 (Revised July 2009)
Case

BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins

Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details

Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value

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26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

15 Mar 2011
First Look

First Look: March 15

volunteer community health worker (CHW) force into salaried health workers of the MoH. Given the high level of personal commitment and dedication combined with the proper education and skill needed to be an effective View Details

Keywords: Sean Silverthorne

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

For years an important debate has been raging in the social investing community about the potential of social purpose companies to deliver satisfactory returns to investors. The conventional wisdom is that capital providers should expect... View Details

Keywords: by Manda Salls

Web

About | HBS Online

some of the highlights: 2014 : Our course platform launches, along with our first two programs: CORe and Disruptive Strategy 2015 : CORe becomes the program Harvard Business School offers to incoming students to prepare for the MBA... View Details

01 Sep 2006
News

Charting the Year Ahead

succession, competing for volunteers’ and members’ scarce time, and maintaining their distinctive connection to the School. Fifty club leaders convened at HBS in June at the annual Clubs Officers Leadership Conference and offered insightful input to focus the board’s... View Details

Keywords: Peter Cooper; Business Schools & Computer & Management Training; Educational Services

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

25 Jan 2018
News

Living and Learning in a Local Context

As executive director of the Pine Mountain Settlement School in Kentucky, Geoff Marietta (MBA 2007) is incorporating local Appalachian culture into the education and daily lives of the rural community the school serves. In this interview,... View Details

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details

Keywords: by Jen McFarland Flint; Retail

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

reducing greenhouse gas emissions. For years, the federal government has offered programs, but participation lagged in low-income neighborhoods. Asensio’s team discovered that community development block grants from the US Department of... View Details

Keywords: by Glen Justice

December 1992
Case

Du Pont: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry

Citation

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01 Aug 1998
News

A Roaring Success in the Windy City

that want to get ahead should focus on strategy. "Sound strategy involves tradeoffs," said Porter. "You must pick a different endpoint than your rivals." Dean Kim B. Clark introduced conference participants to the HBS intranet,... View Details

19 Jun 2018
News

Pittsburgh Alumni Annual Meeting Features PPG’s McGarry

Club Leadership Conferences to keep the momentum going.” Oregon Community Partners Pitch Night: Matchmaking for A Better World The HBS Association of Oregon (HBSAO) held its Community Partners Pitch Night on... View Details

Keywords: Margie Kelley

25 Aug 2014
News

Wendell P. Weeks, MBA 1987

Download Wendell Weeks profile Return to Alumni Achievement Awards main page TIMELINE 1959 Born, Reno, Nevada 1981 Earns BS, Accounting, Lehigh University 1983 Joins Corning 1987 Earns MBA 2001 Named President, Corning Optical View Details

Keywords: Susan Young

Rick Grinnell

Systems (acquired by IBM), TrackVia (acquired by Primus Capital) and VeloBit (acquired by Western Digital). Rick also has deep operating experience, having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne View Details

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

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15 Sep 2015
First Look

September 15, 2015

concentration. We show that these results are largely driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication... View Details

Keywords: Sean Silverthorne

25 Apr 2014
News

Think globally, crowdfund locally

access community capital to fund growth and improvement projects. "Local Lift is a supplement or replacement to a small business loan," says Sonnier. "We are changing the way small businesses think about raising funds for growth and... View Details

March 2024
Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details