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  • All HBS Web  (2,943)
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  • All HBS Web  (2,943)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,089)
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  • 01 Oct 1999
  • News

HBS Alumni Association Board of Directors: President's Report

ways in which technology can be used proactively to serve alumni. Possible projects include developing a strategy for "push" technology, designing a format for communicating regularly with graduates about... View Details
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa
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Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)." Harvard Business School Teaching Note 709-454, March 2009.
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The alignment View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 01 Sep 2012
  • News

What’s the Big Idea?

Professor of Management Practice Robert Eccles has spent his academic career burrowing deeply into the arcane subject of corporate reporting—not the hottest of business topics. At least not until now. With the publication of One Report: Integrated Reporting for a... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management
  • June 2009
  • Case

Manchester Products: A Brand Transition Challenge

By: John A. Quelch and Heather Beckham
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details
Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States
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Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009.
  • Web

BiGS Research | Institute for Business in Global Society

world. Research Projects The Green Industrial Strategy Project A partnership between the Institute for Business in Global Society and the Berkeley Economy and Society Initiative, The Green Industrial View Details
  • July 2020
  • Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
  • 01 Jun 2014
  • News

Screen Saver

choice. For Lopez, that has meant deploying a multifaceted strategy with an underlying premise: Make the customer feel at home while providing a sense of escape. "My career has always been about consumer persuasion," says Lopez, who came... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

working paper: http://www.hbs.edu/research/pdf/07-031.pdf   Cases & Course MaterialsAndrea Jung: Empowering Avon Women Harvard Business School Case 406-095 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406095 Atheros View Details
Keywords: Sean Silverthorne
  • 01 Dec 1997
  • News

Growing Together

customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
  • 23 Apr 2024
  • Blog Post

Alumni in Climate Networking Series: Chicago

Chicago, thanks to our host Brent Gledhill (MBA 1997). The event kicked off with a talk by two HBS faculty members, Forest Reinhardt and David Bell. Professor Reinhardt and Professor Bell discussed how businesses and governments are altering their View Details
  • Web

Other Student Organizations | MBA

students, alumni, and their families. We also want to create greater awareness of these issues through community events, speaker series, listening tours, and more. Leadership Bryan Stromer, bstromer@mba2025.hbs.edu First Generation Low... View Details
  • Web

Winning with Digital Platforms Online Course | HBS Online

digital platforms' unique properties, opportunities, and risks, and develop scalable strategies that drive growth and deliver a competitive advantage. 5 weeks 6-7 hours per week 5 modules Self-Paced with regular deadlines This course... View Details
  • Portrait Project

Abbas A. Kanji

the ball. Every time I step onto the squash court I try a new shot or strategy which makes me a better player overall. The philosophy of continuous learning and improvement is something I want to incorporate into my life. Professionally,... View Details
  • 16 Jun 2015
  • Blog Post

HBS in San Francisco: West Coast Recruiting Recap

meet unique needs of San Francisco based organizations. 3) Meet in person with recruiters who want to hire members of the HBS community. Our team split up and covered lots of ground. Some staff met with area organizations and led recruiting View Details
Keywords: All Industries
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

zones As companies expand operations across the globe, they must grapple with time gaps during which employees cannot collaborate (i.e., lost productivity). To study this phenomenon, a research team studied communication patterns among... View Details
Keywords: by Sean Silverthorne
  • Web

Working with City Leadership to Leverage Technology | Social Enterprise | Harvard Business School

responsibilities was to work with HBS Community Partners, HBS alumni who conduct pro-bono consulting work, to develop a marketing strategy for San Jose’s innovation efforts. “If we can tell the innovation... View Details
  • January 2002
  • Case

Global Business Council on HIV/AIDS on World AIDS Day 2001, The

Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details
Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry
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Barrett, Diana, and Daniella Ballou. "Global Business Council on HIV/AIDS on World AIDS Day 2001, The." Harvard Business School Case 302-086, January 2002.
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