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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (949)
- Research (2,094)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 26 Jul 2011
- First Look
First Look: July 26
estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details
Keywords: Sean Silverthorne
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
quality," Ton explains, citing a brand of hand cream as one example. Mercadona convinced the supplier to change the jar's lid from convex to flat. This made it possible for store employees to stack the jars more easily and for... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
Strategy Harvard Business School Case 705-477 The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new... View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details
Keywords: Re: Multiple Faculty
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images, distancing their View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted names in a time of... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership, View Details
- 30 Apr 2012
- Research & Ideas
India’s Ambitious National Identification Program
people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name used to describe the 12-digit... View Details
Keywords: by Dina Gerdeman
- 10 Mar 2015
- First Look
First Look: March 10
Case 715-022 HEINEKEN-Brewing a Better World The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely... View Details
Keywords: Carmen Nobel
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
might lead to big sales—above and beyond the voucher value. Plus, those customers might tell their friends. And we suspect that Groupon charged Gap less than its usual fee. Still, Gap might have been able to run a similar promotion itself, without going through... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
- 12 Jul 2016
- First Look
July 12, 2016
lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a consumer View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
Sweden compared with the United States. In particular, a later development of financial markets and a heavier tax burden for entrepreneurs have played a key role. Publisher's link: http://icc.oxfordjournals.org/content/22/1/153.full.pdf+html 2006 Boston Review Can... View Details
Keywords: Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
e-commerce is really about," said Job, "is reducing the gap between thought and action, between when you know something and when you do something about it." Third, he said, is a relevant brand that gives people confidence... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's buzz, or by getting occasional... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
business and the company's strategy. In a service business like Tesco's, the health of the brand depends heavily on the quality of the millions of daily transactions between shoppers and staff. Motivating the front-line personnel is... View Details
Keywords: by John Quelch
- 22 May 2007
- First Look
First Look: May 22, 2007
channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting... View Details
Keywords: Martha Lagace