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Show Results For
- All HBS Web
(2,580)
- People (3)
- News (388)
- Research (1,886)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,256)
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
these buyers represented 20 percent to 25 percent of sales by the second decade of the twenty-first century, up from less than 10 percent two decades earlier. In other words, even before the pandemic, there was a big change in the customer View Details
Keywords: by Frank V. Cespedes
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
revenue for their companies. "For many firms, it's possible to act sustainably and make money at the same time," says Henderson, the John and Natty McArthur University Professor at Harvard University who has a joint appointment in the General Management and View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
a meaty discussion of what the role would really look like day to day.” Renee also noted that company site visits are a recruiting strategy used more commonly by retailers than other industries. While the student academic schedules limit... View Details
Keywords: Consumer Products / Retail
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details
Keywords: by Sarah Jane Gilbert
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
opportunity to learn brand-building and strategies from four top brand leaders. This year’s panel featured: Bahram Akradi, CEO, chairman, and founder of Life Time, a chain of fitness clubs focused on total... View Details
Keywords: Margie Kelley
- February 2003 (Revised April 2004)
- Case
Pharmaceutical Industry, The: Challenges in the New Century
By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry
Bradley, Stephen P., and James Weber. "Pharmaceutical Industry, The: Challenges in the New Century." Harvard Business School Case 703-489, February 2003. (Revised April 2004.)
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
here to push them to be even better. As our movement grows, EarthQuake will advocate on behalf of our investors, fighting for better ESG practices at our portfolio companies. The bigger we get, the bigger our impact will become. Social... View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- September 1994
- Case
BayFunds
By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details
Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
- 01 Dec 2003
- News
Books
imperfect institutions, the authors write, “but no viable alternative has been proposed, so we must make the most of the best governance tools at our disposal.” In the future, Lorsch and Carter envision that “boards will possess a genuine View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- 12 Mar 2012
- Research & Ideas
Crowded at the Top: The Rise of the Functional Manager
before—coordinating all the top minds in the top office. "CEOs are spending more and more time with their direct reports, in larger and longer meetings," says Julie M. Wulf, an associate professor of strategy at Harvard Business... View Details
Keywords: by Carmen Nobel
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over two centuries, Swiss mechanical... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
transactions—the metrics Karavites tracks most closely—are up at all his locations. Formulating a turnaround strategy required Kempczinski and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to... View Details
- 01 Mar 2007
- News
Daniel Vasella
portfolio of product lines, setting Novartis apart from its global competitors. Although initially regarded by critics as too inexperienced to lead a multinational pharmaceutical company, Vasella has triumphed. Three years ago he was... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
the Harvard Business Review Paperback Series: Harvard Business Review on Customer Relationship Management. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through relationship-building View Details