Publications

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

Find at Harvard

27 Nov 2006
What Do You Think?

What’s to Be Done About Performance Reviews?

system works in such efforts. It was given visibility by its adoption at GE several years ago, where managers were forced to identify their direct reports in three categories on a "vitality curve":... View Details

Keywords: by Jim Heskett

February 2016 (Revised April 2017)
Case

Democracy and Women's Rights in America: The Fight over the ERA

By: David Moss, Amy Smekar, Dean Grodzins, Rachel Wilf and Marc Campasano

On the afternoon of June 21, 1982, the Florida Senate prepared to vote on whether to ratify the proposed Equal Rights Amendment (ERA) to the U.S. Constitution, which stated that “Equality of Rights under the law shall not be denied or abridged by the United States or... View Details

Keywords: Rights; Government Legislation; Gender; History; Public Administration Industry; Florida

September 1996 (Revised December 1997)
Case

Cytec Industries' Spin-Off (A): Sink or Swim?

In the wake of market pressure to restructure, American Cyanamid spun off its poorly performing Chemicals Unit into a new publicly traded corporation, Cytec Industries. In addition to weak operations, Cytec inherited the bulk of Cyanamid's environmental and... View Details

Keywords: Organizational Change and Adaptation; Management Practices and Processes; Restructuring; Performance Improvement; Chemical Industry; United States

June 2011 (Revised October 2012)
Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao

When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details

Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China

23 Jan 2008
Op-Ed

A House Divided: Investment or Shelter?

Dictionaries are not static. Some words go unused for so long that lexicographers dub them archaic. Definitions also gravitate to that catch-bin. The plummeting housing market has forced a reevaluation, not just of the financial value of a home, but of View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

November 2010 (Revised June 2011)
Case

La Fageda

By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell

La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its... View Details

Keywords: Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain

Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship,... View Details

September 2023
Supplement

Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)

By: Mark Egan

As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details

Keywords: Working Capital; Forecasting and Prediction; Expansion; Production; Apparel and Accessories Industry

January 2010 (Revised August 2011)
Case

Ganeden Biotech, Inc.

By: Robert C. Pozen, Dale Alan Winger and Matthew Kenneth Ahlers

The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business interests. View Details

Keywords: Entrepreneurship; Investment; Intellectual Property; Market Entry and Exit; Business Strategy; Biotechnology Industry

30 Jun 2015
News

Creating a Tech Hub in Gaza

25 Mar 2021
Blog Post

Meet the Student Academic Services Support Team at HBS!

Determining how to successfully balance responsibilities, opportunities, and challenges is imperative to a positive and productive student experience. The Student and Academic Services (SAS) Support Services team in the MBA Program... View Details

September 2008 (Revised April 2009)
Supplement

Wyoff and China-LuQuan: Negotiating a Joint Venture (B)

By: James K. Sebenius and Cheng (Jason) Qian

Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jinan-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Tactics; Chemical Industry; China; Pennsylvania

December 2005 (Revised April 2011)
Case

General Electric's 20th Century CEOs

By: Nitin Nohria, Anthony Mayo and Mark Benson

General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details

Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style

May 2016
Teaching Plan

Lomography: Analog in a Digital World

By: John T. Gourville

This teaching plan is designed to be used in conjunction with the case “Lomography: Analog in a Digital World,” HBS No. 516-006 and its related products to help faculty deepen students’ comprehension of business issues and energize classroom discussion. View Details

Keywords: Photography; Digital; Analog; Technology

September 2020 (Revised December 2020)
Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details

Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation

July 2000
Case

Aerospace Technologies, Inc.

By: Paul M. Healy and Jacob Cohen

Ben Galil's privately held engineering consulting firm represents aerospace products manufacturers in Israeli government biddings. The company incurs expenses for years before getting paid. This case deals with the alternative methods for booking revenues and expenses... View Details

Keywords: Accrual Accounting; Accounting; Revenue; Cost; Business or Company Management; Profit; Engineering; Bids and Bidding; Government and Politics; Private Ownership; Consulting Industry; Israel