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  • All HBS Web  (3,181)
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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

the Affective Sciences, edited by D. Sander and K. R. Scherer. Oxford University Press, in press No abstract available. The Malleability of Environmentalism Authors:Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson, and Max Bazerman Periodical:Analyses of View Details
Keywords: Martha Lagace
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

Social Psychology Bulletin The Amount and Source of Millionaires' Wealth (Moderately) Predicts Their Happiness By: Donnelly, Grant Edward, Tianyi Zheng, Emily Haisley, and Michael I. Norton Abstract—Two samples of more than 4,000... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

populations, one expects such attitudes to be sacrosanct and nearly inalterable, perhaps for generations to come. On the other hand, even these attitudes may be informed by social cues that interpret violence in different ways and that... View Details
Keywords: Carmen Nobel
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55053 2018 Journal of the Economic and Social History of the Orient Revenue Farming Reconsidered: Tenurial Rights and Tenurial Duties in Early Modern India, ca. 1556–1818 By: Sheth, Sudev J... View Details
Keywords: Dina Gerdeman
  • February 2013 (Revised December 2015)
  • Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
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Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

not to save, make it easier to save, provide financial incentives to induce savings, leverage social networks to support savers, and finally, to programs that excite people to saving. These programs involve a number of different... View Details
Keywords: Martha Lagace
  • September 2020 (Revised September 2021)
  • Supplement

Student Success at Georgia State University (B)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley
This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details
Keywords: Education; Higher Education; Learning; Curriculum and Courses; Demographics; Diversity; Ethnicity; Income; Race; Values and Beliefs; Leadership; Goals and Objectives; Measurement and Metrics; Operations; Organizations; Mission and Purpose; Organizational Culture; Outcome or Result; Performance; Performance Effectiveness; Performance Evaluation; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth and Poverty; Equality and Inequality; Information Technology; Digital Platforms; Education Industry; Atlanta
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Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (B)." Harvard Business School Supplement 621-039, September 2020. (Revised September 2021.)
  • 26 May 2015
  • First Look

First Look: May 26

difference in the standalone utilities is sufficiently large, yields greater profits for both platforms. We further show that social welfare is greater under one-way compatibility than under incompatibility, and there exist no incentives... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

measuring IR. Moreover, I show that investor activism on environmental or social issues or a large number of concerns about a firm's environmental or social impact leads a firm... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2009
  • Research & Ideas

The Times Captures History of American Business

so that you can read it cover to cover or slice and dice it like a playlist. You can read it backwards. You can just read about Wall Street or consumption or the end of the social contract. You can make the book yours as you choose.... View Details
Keywords: by Martha Lagace; Journalism & News
  • 27 Sep 2017
  • Research & Ideas

What Happens When Ordinary People Get Creative?

Teresa Amabile argues that average folks deserve careful investigation, especially in the age of user innovation and crowdsourced problem-solving, when big ideas routinely come from the masses. The article appears in a forthcoming issue... View Details
Keywords: by Carmen Nobel
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

"The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss Visiting Scholar in Social... View Details
Keywords: by Marc J. Epstein
  • October 2019 (Revised December 2019)
  • Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull
Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry
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Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (B)." Harvard Business School Supplement 720-017, October 2019. (Revised December 2019.)
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

behavioral patterns that have worked in the past,” Goldberg says. “Changing behaviors takes time. I’m a big fan of continuous refresher training to keep the issue front of mind so companies can reduce and ultimately eliminate bad... View Details
Keywords: by Dina Gerdeman
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Arabia's development strategy unfolds in the past six years, it is contrasted to social and political pressures within the country, volatility in global oil markets, and severe political problems in the Middle East. Purchase the case: View Details
Keywords: Martha Lagace
  • 24 Jun 2014
  • First Look

First Look: June 24

connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the Internet's routing table. We propose a market rule that avoids excessive... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

few processes in clusters, such as operations management, customer management, innovation, and regulatory and social processes, that are expected to have the greatest impact on the strategy. The learning and growth perspective identifies... View Details
Keywords: by Robert S. Kaplan
  • 24 Sep 2014
  • Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

trying to affect climate change? Harvard Business School faculty share their thoughts. Unless those CO2 emissions are stopped, that growing cloud will all too soon increase global temperatures, raise sea levels, acidify ocean waters, and disrupt weather patterns,... View Details
Keywords: by Joseph Lassiter; Energy; Utilities
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

investigates dialog and objects in recurrent social practices. Drawing from both streams, this paper seeks to shed light on the complexity of cross-boundary teaming, while highlighting factors that may enhance its effectiveness. We... View Details
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