retail industry - Publications - Faculty & Research

06 Jul 2015
News

Lights! Camera... Market!

Elberse’s Strategic Marketing in Creative Industries class. Having worked with the class to market a previous film, Gaudet and Pullapilly approached Elberse again in 2012 to advise them on how to find a marketing and distribution partner... View Details

Keywords: Margie Kelley; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries

01 Apr 2000
News

Getting the Message

astronomical -- as much as $33 billion worldwide by 2004, according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they... View Details

Keywords: Susan Young

01 Jun 1998
News

New Releases

retail sales will pass through a franchise chain; fully 96 percent of the American population has eaten at a McDonald's. Considering the astonishingly rapid growth of chains in recent years, it is not surprising that a comprehensive... View Details

22 Jan 2018
Blog Post

"Luxury, Technology, Integration"

managed to integrate the two in an industry characterized by heritage and craftsmanship, luxury goods. Since their inception, YOOX and Net-A-Porter revolutionized this space selling luxury and fashion products online, a business that was... View Details

Keywords: Consumer Products / Retail

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

publishers, and producers in other sectors of the entertainment industry live by this approach. You might think that spreading resources evenly across product lines is the safest approach, especially because no one seems to know for sure... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

30 Sep 2014
First Look

First Look: September 30

online retailer demonstrates that cost transparency improves sales. In particular, cost transparency led to a 44% increase in daily unit sales. This research implies that by revealing costs-typically tightly guarded secrets-marketers can... View Details

Keywords: Sean Silverthorne

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

division president, Health Care, Harris Interactive; and Sandra Feibelmann, a member of the Institute for Health Policy. Manda Salls: When did the pharmaceutical industry begin direct-to-consumer advertising? Alvin Silk: DTCA has a long... View Details

Keywords: by Manda Salls

01 Dec 2017
News

Ask the Expert: Human Intelligence

(PLDA 15, 2013) SESERI: E-commerce—and retail, more broadly—is one of the areas that will benefit the most from AI. It will enable retailers to provide much better experiences to consumers. For instance, AI will be able to predict what I... View Details

Keywords: April White

26 Oct 2010
First Look

First Look: October 26, 2010

initiative with domestic, international, and U.N. fronts; and 3) launching a new venture requiring internal, capital-raising, licensing, and industrial partnering deals. The need to negotiate multiple, related deals is not new to... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

pairwise industry and establishment level and measure agglomeration in a global and continuous metric space. These indices exhibit distinct advantages compared to traditional measures of agglomeration including the independence on the... View Details

Keywords: Martha Lagace

23 Jun 2015
First Look

First Look: June 23, 2015

system, and, second, an understanding of the industry architecture in which the technical system is embedded. Although these tools involve disparate bodies of knowledge, they must be used in tandem to achieve maximum effect. Dynamic... View Details

Keywords: Sean Silverthorne

01 Sep 2011
News

Green Day

Erica Diamond demo the "modlet" View a list of alumni working in green industry What does it mean to be green? It’s a trendy color these days, but over the years HBS alumni have demonstrated a long-standing commitment to environmental... View Details

Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities

21 Feb 2017
First Look

First Look at New Research: February 21

significant NPE pass-through to end innovators, nor of a positive impact of NPEs on innovation in the industries in which they are most prevalent. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=47648... View Details

Keywords: Carmen Nobel

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

third-party retail sales might cannibalize some of Amazon's own revenues in certain product categories. Then Amazon went a step further with its Prime membership announcement, offering participants free shipping for all transactions for... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

28 Jan 2014
First Look

First Look: January 28

Vision: Clearly Different? Ohio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision,... View Details

Keywords: Sean Silverthorne

07 Feb 2017
First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a comprehensive history of the reinsurance View Details

Keywords: Sean Silverthorne

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

Citation

Educators

August 2014 (Revised March 2015)
Case

Reinventing Retail: ShopRunner's Network Bet

By: Benjamin Edelman and Karen Webster

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details