digital marketing - Publications - Faculty & Research

September 2020 (Revised February 2023)
Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay

Teaching Note for HBS Case No. 720-404. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

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Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

181. 54 See Nicholas and Chen, 10; see also Ante, 160. 55 Doriot, ARD Annual Report , 1971, 4. 56 In 1985 Textron sold some of its divisions and made ARD into a limited private partnership. 57 Doriot quoted in Kenneth L. Fisher, 100 Minds that Made the View Details

14 Jan 2014
First Look

First Look: January 14

surveys at one office of the firm. They discovered four keys to building a help-friendly organization that leaders of other organizations could learn and apply to similar effect. Publisher's link: http://hbr.org/2014/01/ideos-culture-of-helping/ar/1 January 2014... View Details

Keywords: Sean Silverthorne

04 Feb 2014
First Look

First Look: February 4

by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details

Keywords: Sean Silverthlorne

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

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16 May 2018
News

ALUMNI NVC Finals and Regional Roundup

2015) told an audience of 500 that DynamiCare Health uses a digital platform to monitor and reward addicts for active recovery efforts, eliminating degrading methods of drug testing. DynamiCare took the top prize of $75,000. George... View Details

Keywords: Margie Kelley

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 2002
News

The Class of 1977

two years at Soldiers Field had prepared us to size up a competitor, motivate employees, and gain market share, but we could not have anticipated the many other ways in which our leadership skills would be put to the test. Much has been... View Details

Keywords: Desmond Wong

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Cathy... View Details

Keywords: Technology

28 Oct 2021
News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

access capital. “We wrote this case because it not only tells a particular story of two student leaders effecting change,” says Bussgang, a Senior Lecturer at HBS and managing partner at the VC firm, Flybridge. “But it also speaks to larger systemic issues and points a... View Details

Keywords: Margie Kelley

23 Apr 2018
News

Sowing the Seeds of Leadership

Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road, meeting with members of the school’s extended community in the... View Details

Keywords: Deborah Blagg

19 Jan 2011
First Look

First Look: Jan. 18

Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details

Keywords: Sean Silverthorne

03 Nov 2021
Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

O’Hanley (MBA 1986) Chairman and CEO, State StreetInvesting in Climate Remediation +Aris Papadopoulos (MBA 1985) Founding Chair, Resilience Action FundUnlocking the Emerging Market for Consumer Resilience +Kyung-Ah Park (MBA 1998)... View Details

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Native American Heritage Month | Baker Library

Resources Dive into Tribal Business News , a digital publication delivering in-depth stories, analysis, and business intelligence on all aspects of Native business and economic development activities. Browse the American Indigenous... View Details

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

effort to create a network of individuals committed to working in social enterprise. The 2024 Goldsmith Fellows are: Princess Aghayere. Princess is co-founder and director of finance for Rebound Liberia, a nonprofit organization dedicated to empowering young Liberian... View Details

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick sides between Team Chloe and Team... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

18 Mar 2014
News

The Oz of Data Opens the Curtain

valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline, and mobile — and which Howe... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

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A Message from Dean Srikant Datar | About

gender, across race, ethnicity, sexual orientation, diversity of all kinds. That work is important and urgent, and we’re very committed to doing it. Across the School I’m already seeing wonderful momentum. Everything from going to the View Details

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

process, just grueling. Public and, you know, Jack was like the most famous business leader probably in the history of the world. Because, you know, the markets were booming. He was really famous. And so, you know, it was all like... View Details

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