Publications

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March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details

March 2016 (Revised June 2017)
Case

Transition at DataCo?

By: Frank V. Cespedes and Carin-Isabel Knoop

The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;... View Details

Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France

September 2012
Article

Bringing Science to the Art of Strategy

By: A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow

For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details

Keywords: Strategic Planning; Science

February 1999
Article

The Persistence of Shocks to Profitability

By: Anita M. McGahan and Michael E. Porter

In this study, we use data for 1981 through 1994 on a large sample of U.S. companies to examine the persistence of incremental industry, corporate-parent, and business-specific effects on profitability. Our results indicate that the incremental effects of industry on... View Details

Keywords: Profit; System Shocks; Strategy

September 1992 (Revised July 1994)
Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode

In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details

Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry

12 Jul 2021
News

Inflation Threat May Be Boosted by Changes in Globalization, Demographics and E-Commerce

13 Apr 2017
News

What Precision Medicine Can Learn from the NFL

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

to demand uncertainty." To accommodate real-time demand and diminish the risks inherent in "perishable" inventories, retailers depend on timely information gleaned from technologies such as product bar codes, point-of-sale scanners at the checkout register, and... View Details

Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

Fast Answer

Bloomberg: yield curves

bottom of the screen, or type GC and hit GO, to view the yield curves full-screen and get more options. To see the yields underlying the yield curve graph click Table. You can view the data in the table as Values and Members,... View Details

2010
Book

Buy-In: Saving Your Good Idea from Getting Shot Down

By: John P. Kotter and Lorne A. Whitehead

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details

Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

GitHub’s sponsorship program To parse how financial rewards help or hurt innovation, the authors examined data for some 100,000 GitHub users. GitHub introduced the sponsorship program in May 2019, and more than 14,000 users qualified for... View Details

Keywords: by Rachel Layne; Technology

2024
Working Paper

Product Liability Litigation and Innovation: Evidence from Medical Devices

By: Alberto Galasso and Hong Luo

We examine the relationship between product liability litigation and innovation by systematically combining data on product liability lawsuits with data on new product introductions in a panel dataset of leading medical device firms. We first document a decline in... View Details

Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry

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October 2022
Case

Ethena: A Go-to-Market Dilemma

By: Rembrand Koning and Stacy Straaberg

In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on... View Details

Keywords: Decision Choices and Conditions; Judgments; Growth and Development Strategy; Business or Company Management; Business Strategy; Expansion; Segmentation; Technology Industry; United States; New York (state, US)

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

Web

Podcast - Business & Environment

of the Climate Rising series on climate resilience, features Sarah Russell, General Manager of Project Bellwether at X, The Moonshot Factory at Alphabet (formerly Google X). Sarah shares how geospatial data and artificial intelligence can... View Details

2023
Working Paper

PRIMO: Private Regression in Multiple Outcomes

By: Seth Neel

We introduce a new differentially private regression setting we call Private Regression in Multiple Outcomes (PRIMO), inspired the common situation where a data analyst wants to perform a set of l regressions while preserving privacy, where the covariates... View Details

Keywords: Analytics and Data Science; Mathematical Methods

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Research Summary

Managing Customer Information

By: Frances X. Frei

After a service offering is implemented, firms routinely collect significant amounts of data, including customer, employee, and firm financial data. However, service firms are not nearly as effective as they could be in taking advantage of these data. This research... View Details

September 2002
Case

Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice

Presents the decision by the Federal Court of Appeals for the ninth Circuit in the spring of 2002 to invalidate Seattle's use of race as a factor in allocating space in Seattle's oversubscribed schools. Summarizes the posture and content of the litigation, including... View Details

Keywords: Management; Leadership; Income; Social Entrepreneurship; Race; Lawsuits and Litigation; Education; Education Industry; Seattle