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  • 20 Jul 2022
  • News

Wired to be Inspired

scope of his thinking: You can’t talk about success and strategy without also understanding purpose, they said. Gulati was skeptical. But he decided to explore it, and in conversations with leaders like Blackrock CEO Larry Fink and... View Details
Keywords: Management of Companies and Enterprises; Management
  • 01 Jun 2007
  • News

New Program for Science-Based Businesses

HBS has launched a new Executive Education program designed to help leaders of science-based businesses meet the many distinctive challenges found in their industry. Leading Science-Based Enterprises, to be held on campus June 26–29, will focus on View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Oct 2002
  • News

Distinct Yet of a Piece

Their office locations range from the summit of a skyscraper in Boston to the front seat of a pickup truck in Oklahoma. Their workdays may be dedicated to helping build companies or to helping save lives. They can be found discussing high-level View Details
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

communications device…Gradually introduce it, and then slowly add functionality." Sony hopes its stealth-positioning strategy will change the way consumers view its PlayStation offering and slowly... View Details
Keywords: by Youngme Moon
  • Web

BiGS Fellows | Institute for Business in Global Society

Associate Professor in the Departments of Sociology and Criminology and African American Studies, University of Iowa; Nonresident Fellow in Governance Studies at The Brookings Institution; Carr Center Fellow at the Harvard Kennedy School Examining ways to create... View Details
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer personas and journeys... View Details
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa
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  • 01 Mar 2016
  • News

HBS Fund Helps Fuel Faculty Research and New Learning Experiences

Data’s Double Duty: Research and the Real World As Raffaella Sadun was wrapping up her Corporate Strategy course last fall, one of her students sent her a four-page analysis of the private equity industry in India, a topic the class had... View Details
  • 29 May 2013
  • Blog Post

Four Weeks on the Road with MBAs Across America

compost accelerator), plant trees, and restore Detroit’s urban canopy. We worked with Sebastian on his community and environmental engagement strategy, compensation model, and team culture.We also held a View Details
Keywords: Entrepreneurship
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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  • Profile

Erika Sanchez

things. I needed skills outside of engineering – such as persuasive communications – in order to be effective.” As an example of her determination, Erika also tackled what had been one of her biggest fears: making presentations. She... View Details
  • February 2008
  • Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details
Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain
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  • March 2024
  • Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
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  • 01 Sep 2008
  • News

Is Market Capitalism Headed for Trouble?

rich” and a highly visible wealth gap could mean for political stability. In Latin America, they’re concerned that economic progress may not be fast enough nor redistribution of income sufficient to forestall more Chavez-type leaders. Many distrust government. The U.S.... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • July 2020
  • Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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  • Web

Nim Ravid | MBA

Nim Ravid Economics, Secondary in Computer Science Kirkland 2025 Cohort 6 Community is instrumental in transforming a visionary idea into a tangible reality. I am thrilled for the opportunity to join the Tech Fellows View Details
  • 29 Apr 2008
  • Research Event

Venture Capital

world—economies forever. The conference addressed some major issues and questions: What strategies are most effective in creating a top-decile firm? Will those strategies also work in the face of new... View Details
Keywords: by Josh Lerner; Financial Services
  • 24 Apr 2014
  • News

Transforming nonprofits with business-oriented insights that scale impact

their capacity and dramatically improve results. “Never, at least in recent history, have there been so many people who have been so engaged in trying to make their communities and the world a better place,” says Tierney, chairman of the... View Details
  • Web

LGBTQ+ Pride Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

services. In health care, nursing services, community social services, mental health services, and home health-care services are on the rise. One executive recently told me that his firm's business training services were up over 400... View Details
Keywords: by Staff