brands - Publications - Faculty & Research

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing free training in dairy farm... View Details

Keywords: Sean Silverthorne

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details

Keywords: Dina Gerdeman

20 May 2008
First Look

First Look: May 20, 2008

Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details

Keywords: Martha Lagace

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details

Keywords: by Dina Gerdeman; Travel

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

25 Aug 2022
Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and... View Details

Keywords: by Rachel Layne

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands and businesses across the... View Details

Keywords: by Ben Rand; Information Technology; Technology

08 Dec 2015
First Look

December 8, 2015

bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details

Keywords: Sean Silverthorne

17 Aug 2010
First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details

Keywords: Sean Silverthorne

12 Jan 2010
First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details

Keywords: Martha Lagace

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details

Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States

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26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details

Keywords: by Dina Gerdeman; Publishing

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details

Keywords: by Martha Lagace

19 Feb 2013
First Look

First Look: Feb. 19

Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of... View Details

Keywords: Sean Silverthorne

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details

Keywords: by Carmen Nobel; Auto

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

"mountain of treasure." Dresser sought Komatsu's design technology and a cash infusion for plant modernization and capital expenditures. Komatsu hoped to become a successful global player, so it wanted better North American market penetration. While... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

risk “It’s unrealistic to say that coal corporations are going to transition to become solar installers,” O’Hanley said at the start of the day. “So, we need to be thinking about the disruption.” At the same time, he noted, “there will be View Details

Keywords: by Danielle Kost; Financial Services

January 2009 (Revised June 2010)
Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati

Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details