brand management - Publications - Faculty & Research

Career Coach

Sasha Grinshpun

Sasha (HBS '02) combines her gift for quickly gauging life passions of HBSers with her experience in formulating effective job searches for them to score their dream jobs. Her eclectic background spanning consulting, design thinking, and entrepreneurial ventures puts... View Details

Keywords: Entrepreneurship; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

30 Sep 2014
First Look

First Look: September 30

enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research infrastructure is an important, but... View Details

Keywords: Sean Silverthorne

17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details

Keywords: by Sean Silverthorne

28 Mar 2019
News

California Alumni Explore Role of Capitalism in Addressing Climate Change

Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director, Climate and Clean Energy Program, NRDC. Alan Horn (MBA 1971), Chairman of Walt Disney Studios and Chair of the Natural Resources Defense Council’s (NRDC)... View Details

Keywords: Margie Kelley

08 Sep 2016
News

How We Make It Work

company’s director of marketing and is now brand manager for a large, national product line. He’s interested in either starting or acquiring his own company when the opportunity presents itself; the family... View Details

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

you say in the book that he was also a natural leader. That he was blessed with management skills, which he honed to a very fine point. What were some of the management principles that made him such a... View Details

Keywords: by Sean Silverthorne; Computer

01 Apr 1997
News

Facing the Music

READ MORE An Orchestral Startup—Richard J. Lim (HBS'98), cofounder of Metamorphosen Chamber Orchestra Managing a Master—Edward C. Arrendell (MBA'80) with Wynton Marsalis, "an unbeatable combination." Guitar Hero—Henry E. Juszkiewicz (MBA... View Details

Keywords: Marguerite Rigoglioso

19 Jan 2022
In Practice

7 Trends to Watch in 2022

transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and value over time. Now mainstream... View Details

Keywords: by HBS News

20 Aug 2013
First Look

First Look: August 20

make it the norm. August 2013 Management Science Pareto Efficiency in Robust Optimization By: Iancu, Dan, and Nikolaos Trichakis Abstract—This paper formalizes and adapts the well-known concept of Pareto e ciency in the context of the... View Details

Keywords: Anna Secino

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

Citation

Purchase

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

Career Coach

Martha Tassinari

Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

Web

Impact Stories - Business & Environment

solving climate change by setting high environmental, social, and governance (ESG) standards in farmland management and investing in regenerative agriculture.” Pat Coady MBA 1966 | Funding the Earth’s Natural Infrastructure "We’re finally... View Details

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details

Keywords: by Joe Lassiter; Energy; Utilities

01 Sep 2008
News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1996
News

Technology for Learning's Sake

School's education and research mission. "Today's general manager is operating in an information-inundated world," Clark elaborated recently. "We need to prepare our students to meet that challenge. We also need to take full advantage of... View Details

Keywords: by Deborah Blagg; photo by David Zadig

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group and stifling it. How do the best companies get it right?... View Details

Keywords: by Danielle Kost

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active... View Details