brand - Publications - Faculty & Research

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's buzz, or by getting occasional... View Details

Keywords: Re: Sunil Gupta; Retail

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

business and the company's strategy. In a service business like Tesco's, the health of the brand depends heavily on the quality of the millions of daily transactions between shoppers and staff. Motivating the front-line personnel is... View Details

Keywords: by John Quelch

07 Apr 2009
First Look

First Look: April 7, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=609089 Understanding Brands Harvard Business School Note 509-041 For many firms, the brands associated with their products and/or services are... View Details

Keywords: Martha Lagace

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details

Keywords: by Christina Pazzanese

09 Jun 2015
First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details

Keywords: Sean Silverthorne

07 Apr 2015
First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details

Keywords: Sean Silverthorne

05 Apr 2011
First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details

Keywords: Sean Silverthorne

31 Aug 2010
First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details

Keywords: Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details

Keywords: Sean Silverthorne

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

businesses, there's no reason to have a chief marketing officer because there's no single company brand to manage. But in companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details

Keywords: by Carmen Nobel

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

demographics, they are increasingly comfortable with some of the brand risks of what that might mean. But Internet advertising still doesn't perform very well, and that's a challenge. How do you serve the right ads to the right user and... View Details

Keywords: by Martha Lagace

30 Aug 2011
First Look

First Look: August 30

competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details

Keywords: Sean Silverthorne

09 Feb 2010
First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details

Keywords: Martha Lagace

27 Mar 2007
First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details

Keywords: Martha Lagace

29 Jan 2008
First Look

First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details

Keywords: Martha Lagace

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

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May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

related businesses in the local market or even in other countries. Stage III: Acquisition of New Capabilities. Becoming increasingly sophisticated as they competed with larger foreign rivals, the firms developed new capabilities in areas such as customer service,... View Details

Keywords: by Nancy O. Perry

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

digital channel,” said Elberse. “It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving.” Elberse is impressed with the business acumen and ambition demonstrated by the pair... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

had been undercut by Ameritrade and E*trade. Research identified a large middle market of investors, bruised by the end of the dot-com bubble, in need of more advice and brand assurance than Vanguard and Fidelity provided but without... View Details

Keywords: by John Quelch; Auto; Retail

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Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

How Much Time Should CEOs Devote to Customers?

First Look: April 7, 2009

Here’s How Businessman Trump Is Likely to Approach the Presidency

First Look: June 9, 2015

First Look: April 7

First Look: April 5

First Look: August 31

First Look: November 14, 2006

Crowded at the Top: The Rise of the Functional Manager

Social Media Leads the Future of Technology

First Look: August 30

First Look: Feb. 9

First Look: March 27, 2007

First Look: January 29, 2008

Nomad: A License to Bank

Maestro Pizza (C): Taking the Fight Outside

Making the Most of Government Upheaval

Business Lessons from Dwayne 'The Rock' Johnson

Finding Success in the Middle of the Market

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