Willingness To Pay - Publications - Faculty & Research

2006
Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy

Citation

Read Now

05 Oct 2016
HBS Seminar

Linus Dahlander, European School of Management and Technology (ESMT)

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

audit committees have improved their ability and willingness to monitor auditors. Investors can ask for and insist on strong audit committees of the board and pay more... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

Web

Biography - Institute For Strategy And Competitiveness

Teisberg), and then through a series of articles including What is Value in Health Care (2010), The Strategy That Will Fix Health Care (2013, with Thomas Lee), and How to Pay for Health Care (2016, with... View Details

15 Sep 2021
Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

entice people to pay attention to relevant information and act more conscientiously. Through experimentation, Exley and Kessler’s recent research confirms that information... View Details

Keywords: by Kristen Senz

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

will help customers be more helpful The rapid spread of COVID-19 reminds us how our wellbeing is interconnected, and the flurry of heartwarming responses people have exhibited in the face of this crisis reveals our tremendous View Details

Keywords: by Dina Gerdeman

September 2012 (Revised December 2012)
Case

Addleshaw Goddard LLP (Abridged)

By: Robert G. Eccles, Amy C. Edmondson and James Weber

Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details

Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom

Citation

Educators

Purchase

01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

Krol in Harvard Business Review. "What's most important is to make space to hear how your team members are truly doing and to be compassionate. They may not want View Details

Keywords: by Boris Groysberg and Susan Seligson

Web

Measuring Sentiment & Expectations - Behavioral Finance & Financial Stability

equity share in new issues, the discount on closed end funds, stock market turnover, the number of ipos, and the premium on dividend paying stocks. Below we plot sentiment in its annual and monthly forms, as well as a version of sentiment... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

burgeoning area for marketers, and one they’d be well served to understand better. When influencers get popular enough, companies often pay them to promote products View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

several thousand developers inside the company who are constantly examining the potential of new technologies—"lead users" if you like. When all these sources start telling you the same thing, it's hard not to View Details

Keywords: by Sean Silverthorne

22 Apr 2022
Research & Ideas

Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance

Offering crime and safety insurance covering damages up to $5,000 increased the level of demand for those with criminal records by 12 percentage points. Limiting the pool of job applicants to those who... View Details

Keywords: by Jay Fitzgerald

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

In "You Can't Enlarge the Pie," the authors argue that barriers to effective government decision making result in poor decisions about critical issues like the environment, organ transplants, and energy policy. Why? Because... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

Web

Policies, Rules & Guidelines | About

viewpoints and to protect Harvard Business School and its reputation and brand. Staff Catering Guidelines HBS does not pay for meals (breakfast, lunch, dinner, and snacks) when the only recipients are HBS... View Details

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

this is a political decision, and it's above my pay grade. There may be some strategic assets that we (as Americans) don't want to sell to foreigners. Congress is going View Details

Keywords: by Sean Silverthorne

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

US and Canadian stores, it also announced it had “committed to pay all Starbucks US and Canada retail partners for the next 30 days whether or not their store is closed, or they are otherwise unable, or even... View Details

Keywords: by Boris Groysberg and Sarah Abbott

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

experiential learning experiences by taking the Short Intensive Program (SIP), Personal Branding and Business Storytelling, taught by Francesca Gino. I had previously read her book, Rebel Talent: Why It Pays View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

adding powerful dimensions to its image, triggering ripples that flow down to major industries, companies, and residents. And tapping into consumers’ deepest aspirations can View Details

Keywords: by Danielle Kost; Tourism

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously?... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

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