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Publications

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  • All HBS Web  (2,667)
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  • 01 Mar 2025
  • News

Forward Thinking

There was a time when human activity in outer space was a highly centralized, government-led endeavor, says Professor and Senior Associate Dean Matthew Weinzierl. But that era has passed: Over the past two decades, a calcified space bureaucracy has given way to a... View Details
Keywords: Alexander Gelfand; Illustrations by Franziska Barczyk; Space Research and Technology; Government
  • Web

Strategy for Entrepreneurs - Course Catalog

inspiration strikes, and you write down an exciting startup idea on a napkin, you don’t know if it will work, and you don’t know how much value it will generate. Strategy for Entrepreneurs (SfE) will teach you how to effectively learn... View Details
  • Web

Launching leaders: HBS's new initiative fuels first-generation and low-income student success - Recruiting

that everyone comes from college-educated parents, which is simply not true. Without Ascend, I might feel like the only person in the classroom who was a first-gen student or came from a lower-income family.” Bedford emphasized the value... View Details
  • 28 Aug 2019
  • Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

students where people can thrive in the culture.” This is the case for both the bulge bracket banks with significant brand recognition on campus and the boutique banks. Students see the value of experience in both types of organizations... View Details
  • 13 Sep 2012
  • Research & Ideas

Why Public Companies Underinvest in the Future

were to their investment opportunities," Farre-Mensa explains. Investment opportunities are usually measured by market-to-book ratio, the relationship between the market value of a company and the book View Details
Keywords: by Maggie Starvish
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
Keywords: by John Quelch; Advertising
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details
Keywords: by Martha Lagace
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2012
  • News

On a Sound Track

market. Skullcrusher, our first headphone generation, had a battery-powered subwoofer, which provided a deep, aggressive bass. It was like strapping a set of subs to your head. We wanted to give listeners a totally different headphone... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 13 Jun 2018
  • Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Sep 2012
  • News

HBS Is Committed to Increasing Alumni Engagement

are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like more assistance in navigating the... View Details
Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services
  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

social ills than government. Trust is the central issue for global institutions. CEOs have to speak out on societal issues, because their employees expect to work for a company with values consistent with their own. Wolverine, the... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 11 May 2011
  • Research & Ideas

Building a Better Board

mechanics that add very little to the competitive position or underlying value of the enterprise." But while board members are now taking their jobs more seriously, their input is not necessarily as helpful or effective as it could... View Details
Keywords: by Carmen Nobel
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

Location Choices Through the Value Chain By: Alcácer, Juan, and Mercedes Delgado Abstract—We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically bounded, inter-firm linkages... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling products or services to View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • First Look

December 20, 2016

managers a way to illustrate the cause-effect relationship between company goals and the overall business strategy. Using an internal value chain model, we discuss how the balanced scorecard can support and enable View Details
Keywords: Carmen Nobel
  • 28 Jul 2009
  • First Look

First Look: July 28

fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining... View Details
Keywords: Martha Lagace
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

improve customer targeting, streamline supply chains, and develop new products and services are addressed in the 70 cases published by HBS faculty. The School’s Digital Initiative serves as a hub for this research, which is being... View Details
Keywords: Susan Young
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

any, difference will the “New Silk Road” make in the global educational landscape? Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55549 Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The... View Details
Keywords: Dina Gerdeman
  • 23 Oct 2019
  • News

Preparing Leaders to Leverage Artificial Intelligence

learning techniques to draw conclusions that weren’t possible with traditional methods, and creating new machine learning approaches and algorithms. They have published more than 70 cases that address AI uses such as how to improve View Details
Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence
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