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Show Results For
- All HBS Web
(3,409)
- People (9)
- News (719)
- Research (2,190)
- Events (38)
- Multimedia (28)
- Faculty Publications (1,291)
- 01 Jun 2024
- News
Firm Foundation
as reported in the Wall Street Journal. Kanbrick took a majority stake in the patented boat-covering system Marine Concepts and established a dealer network across the Southeast. Since acquiring JM Test Systems, a third-generation... View Details
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
than in recent years, indicating that a shift is potentially already underway. “The added uncertainties and costs of tough tech development and commercial exploration require a different approach to testing the startup’s hypothesis,... View Details
Keywords: by Avery Forman
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
dangerous—18 astronauts and cosmonauts have died during spaceflight as of 2018. Accidents can set a company’s program back months or years. One of Virgin Galactic’s test pilots died during a flight mishap in 2014, and a SpaceX vehicle... View Details
- Blog
Celebrating 100 Years of the HBS Case Method
Datar's says, the case method has withstood the test of time. From Theory to Practical Reality The case method story begins at Harvard Law School, which had for some time been using "case books"—compilations of actual court cases—in its... View Details
- 24 Feb 2020
- Research & Ideas
The Hidden Vulnerabilities of Open Source Software
Reading The Hidden Benefit of Giving Back to Open Source Software The Surprising Right Fit for Software Testing 6 Ways That Emerging Technology Is Disrupting Business Strategy What's your take on the vulnerability of open source software?... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
individual-level choice behavior to be recovered from the data," according to the researchers. The team tested the new model by looking at the marketing of prescription drugs, namely, statins, used to lower cholesterol levels in... View Details
Keywords: by Dina Gerdeman
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
Page and MacLennan didn’t need to enact big changes at Cargill and so they weren’t tested in this way. In your succession plans, I recommend that you initially consider all four options. Don’t presume that one type or another is right.... View Details
- Portrait Project
Ninad Kulkarni
bruised ego later, I kept going. And then I stopped. Somewhere along the way, it became more important to be right than to learn. Professionally, I hid behind safety nets – analyst programs, test scores and business school. Personally, I... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
later? At least in some cases, the answer is yes, according to Harvard Business School researchers who tested the effects of highlighting a product’s trade-offs with almost 400,000 customers of Australia’s largest bank. MoonSoo Choi Most... View Details
Keywords: by Danielle Kost
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
such a product exactly as it exists in other countries, you would likely be in violation of both state lottery laws and federal banking regulations. Fortunately, one can test the structure under sweepstakes laws. Preliminary results for... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
when firms are doing market testing and thinking about how price decisions will affect different types of consumers, including those who actually show up in the store. Gourville: I also understand why manufacturers do it. Their costs are... View Details
- 31 Jan 2014
- News
Body, Heal Thyself
for the development and exclusive use of the mRNA technology to treat cardiovascular, renal, and metabolic diseases as well as cancer. "It is one of the largest-ever initial payments in a pharmaceutical industry licensing deal that does not involve a drug already being... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
blood testing market. The company and its founder were riding high, adorning the covers of magazines and making headlines. But the momentum slowed in October after a negative write-up in The Wall Street Journal, which questioned several... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
the February Journal of Consumer Research is based on the results of a series of lab and online studies with over 2,000 consumers recruited from national online samples. We tested their response to underdog brand stories. Our studies... View Details
Keywords: by Martha Lagace
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
applied a five-part litmus test to each of her existing goals by asking these questions: — "What is its economic impact?" How will this goal affect the company economically and move it forward? — "Is it aligned with the... View Details
Keywords: by Paul Michelman
- 04 Nov 2015
- What Do You Think?
Why Does Gender Diversity Improve Financial Performance?
(Danielle); “Winning in this age requires more cross-disciplinary thinking... Women, in my experience, are better thought integrators.” (Allison S. A. Graves); “Many studies suggest that women tend to score higher on tests of social... View Details
Keywords: by James Heskett
- 12 Nov 2015
- Blog Post
3 Facts About HBS Discussion Groups
different strengths and weaknesses learn from each other to better prepare for class. By reviewing interpretations and numbers for different cases, students can make sure they are on top of the material and can test out opinions and ideas... View Details
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
pandemic, we still have to ask ourselves whether the future of the CXO is a bright one. After all, isn’t the customer experience everyone’s responsibility? Shouldn’t everybody be encouraged to regularly test the customer experience... View Details
Keywords: by James Heskett