Targeting - Publications - Faculty & Research

22 Feb 2018
Blog Post

Five Steps to Jump Start Your MBA Recruiting at HBS

you target potential hires with interest in your industry. 2. Familiarize Yourself With the Recruiting Guide – Once you have determined your ideal candidate, review the HBS Recruiting Guide to learn how to best engage students. The... View Details

Keywords: All Industries

23 Oct 2019
News

Understanding Business Firsthand in South Korea

Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

01 Oct 1999
News

Eight Among Many: W. Mitt Romney

public - and corporate - esteem. He notes that the SLOC is on track to secure its target amount of nearly $1.4 billion in private funding. Romney is courting new corporate sponsors, particularly high-tech companies, to join those... View Details

Keywords: Garry Emmons

02 Mar 2011
Research & Ideas

Managing the Open Source vs. Proprietary Decision

different choices. As a result coexistence between open source and proprietary software is the rule rather than the exception. Managers must make choices with a keen eye to their target audience and awareness that no one product is... View Details

Keywords: by Josh Lerner & Mark Schankerman; Technology

07 Apr 2023
Blog Post

Career Advice: Pursuing a Dual Degree

after HBS? I spent the summer at Boston Consulting Group (BCG) working on an environmental, social, and governance (ESG) project on how a company was going to achieve their net zero targets while also growing as a business, and how to use... View Details

01 Oct 1996
News

The Right Stuff: Getting the Word from MBA Admissions

Wheelwright: We're planning to produce a publication over the next year targeted to HBS alumni, college advisors, and college students. It will outline the types of curriculum decisions that can help undergraduates build the subject... View Details

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education options with undergraduates.... View Details

01 Dec 1997
News

New Releases

you have a targeted process that accumulates knowledge before the critical decisions need to be made," writes Iansiti, "you're going to run into all sorts of problems." Technology Integration provides an intensive guided tour that... View Details

Keywords: Robert Binstock

01 Dec 2001
News

HBS Alumni Association Board of Directors: President's Report

a plan for providing educational resources to alumni throughout their professional lives. In the past, this committee has recommended the creation of special programs targeted to meet the needs of alumni at various times in their lives.... View Details

Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services

14 Aug 2012
First Look

First Look: August 14

the firm feedback on this. In response, Buro Happold developed its first formal internal training programs under the name of "Archimedes Academy." The first two programs were (1) the Job Leader Program, targeted for senior... View Details

Keywords: Sean Silverthorne

Benjamin Ha

Master of Engineering from MIT, and an MBA from Harvard University. Areas in which I can support startups: Fundraising and financial management strategies Team formation and motivation strategies Target market assessment and... View Details

Keywords: Artificial Intelligence;#75;#Venture Capital;#64;#Software/App

Web

Frequently Asked Questions | MBA

Frequently Asked Questions MD / MBA If I am interested in pursuing the MD/MBA Program, when do I apply? When should I take the GMAT or GRE? Is one test preferred over the other? Is there a target test score? Do I need to have prior... View Details

24 Apr 2014
News

Protecting conservation land while turning a profit

Like any private equity firm, The Lyme Timber Company seeks attractive financial returns for its investors. But Jim Hourdequin (MBA 2005), managing director at Lyme, considers a second audience—the public—when making decisions about his company’s timber and... View Details

Fast Answer

FIELD Global Immersion Resources: Vietnam

Group Country Reports Useful for: in-depth analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). News Factiva Useful for: targeted news search on specific... View Details

Fast Answer

FIELD Global Immersion Resources: Rwanda

select a topic, then scroll down to select Rwanda under Regions. You can also search Statista's main search bar using keywords and then narrow your results to Rwanda using the filters. News Factiva
Useful for: View Details

Fast Answer

FIELD Global Immersion Resources: Finland

analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). News Factiva Useful for: targeted news search on specific industries, companies or countries Search tips: use News... View Details

01 Jun 2002
News

Ads Improve Consumer Decisions

to advertising can actually decrease the probability of a consumer choosing that product. This boosts the case for precision target marketing, which, though often controversial for perceived breaches of privacy, could be beneficial to... View Details

Keywords: Laura Singleton (MBA 1988)

09 Aug 2016
First Look

August 9, 2016

School Case 614-073 RCA: Color Television and the Department of Justice (B) Supplement to HBS Case No. 614-072. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/614073-PDF-ENG Harvard Business School Case 117-027 Cyber Breach at View Details