Publications
Publications
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- All HBS Web
(8,739)
- Faculty Publications (1,914)
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
- 1 Sep 1984
- Conference Presentation
Ensuring Minority Achievement in Corporations: The Importance of Structural Theory and Structural Change
By: R. M. Kanter
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
- January 1984
- Article
A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments
By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- September 1983 (Revised July 1991)
- Case
Orthoteks USA (A)
A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details
- July–August 1983
- Article
End-Game Strategies for Declining Industries
By: Kathryn Rudie Harrigan and M. E. Porter
Many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape... View Details
- June 1983 (Revised November 2001)
- Case
EMI and the CT Scanner (A)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- June 1983 (Revised March 1985)
- Supplement
EMI and the CT Scanner (B)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- December 1980 (Revised February 1998)
- Case
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
- April 1980
- Teaching Note
Management Succession and Board Membership, Teaching Note
- March 1980 (Revised May 1980)
- Case
Management Succession and Board Membership
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
- December 1976 (Revised September 1980)
- Case
Drug Fair, Inc. (A)
By: John P. Kotter and Leonard A. Schlesinger
- Article
The Stability of Edgeworth's Recontracting Process
By: Jerry R. Green
The core is the set of all unblocked allocations. Implicit in this definition is the idea that if an allocation is proposed which could be blocked, some coalition will form and issue a counterproposal which it can enforce. A process of successive counterproposals based... View Details
- summer 1973
- Article
Joint Venture Partners - Successful Handshake or Painful Headache?
By: Louis T Wells Jr
- 2012
- Case
Advanced Leadership Pathways: Richard Fahey and Robert Saudek (A): Lighting Liberia
By: Rosabeth M. Kanter and Anne Arlinghaus
After successful careers as lawyers Richard Fahey and Robert Saudek set out to tackle a large-scale infrastructure challenge in a complex environment by increasing Liberian citizens’ access to lighting solutions. They developed the Liberian Energy Network, which aimed... View Details
Keywords: Solar; Solar Power; Electricity; Clean Technology; Scaling-up; Economic Development; Partnerships; Sustainability; Innovation; Leadership Skills; Renewable Energy; Energy; Infrastructure; Information Technology; Economy; Partners and Partnerships; Distribution; Innovation Leadership; Leadership; Energy Industry; Africa; Liberia
- Forthcoming
- Book
Blockchain Forensics and Crypto-Related Cybercrimes
By: Lin William Cong, Kim Grauer, Daniel Rabetti and Henry Updegrave
This handbook provides an overview of various criminal activities related to cryptocurrencies, including investment scams, Ponzi schemes, rug pulls, ransomware attacks, money laundering, and darknet markets. We discuss the need for user protection and education,... View Details
- Teaching Interest
Building and Sustaining a Successful Enterprise
By: Willy C. Shih
pending View Details