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  • All HBS Web  (7,451)
    • People  (18)
    • News  (1,111)
    • Research  (5,374)
    • Events  (8)
    • Multimedia  (15)
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  • January 2017
  • Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston
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Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise." Harvard Business School Spreadsheet Supplement 317-705, January 2017.
  • September 1991 (Revised January 1992)
  • Case

Allegheny Ludlum: Research and Engineering Resource Allocation

By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details
Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry
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Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)
  • 13 Sep 2007
  • News

Universidad de los Andes entregará título Honoris Causa a Michael Porter (Universidad de los Andes will give honorary degree to Michael Porter)

  • January 2021 (Revised March 2021)
  • Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised March 2021.)
  • Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial... View Details
Keywords: Innovation and Invention; Social Enterprise
  • October 2000
  • Background Note

Creating Value

By: Rohit Deshpande
Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development. View Details
Keywords: Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development; Value Creation
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Deshpande, Rohit. "Creating Value." Harvard Business School Background Note 501-039, October 2000.
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
Keywords: by Carmen Nobel

    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
    • February 2024
    • Case

    Compass Pathways: Pioneering Psychedelic Treatment

    By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu
    This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no... View Details
    Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Testing and Trials; Research and Development; Laws and Statutes; Pharmaceutical Industry; Europe; United States; United Kingdom
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    Zuzul, Tiona, Kisha Lashley, and Gamze Yucaoglu. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Case 724-412, February 2024.
    • February 2010 (Revised July 2010)
    • Case

    Barclays Wealth: Reignite WAR or Launch AlphaStream?

    By: Lena G. Goldberg and Elisa Farri
    In late January 2009, Thomas Fekete, managing director at Barclays Wealth in London, redeemed the most illiquid positions in the so-called Wealth Absolute Return Fund (WAR), one of Barclays Wealth's most promising offshore funds of hedge funds, and halted the Fund's... View Details
    Keywords: Financial Crisis; Financial Liquidity; International Finance; Investment Funds; Governing Rules, Regulations, and Reforms; Strategy; Financial Services Industry; London
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    Goldberg, Lena G., and Elisa Farri. "Barclays Wealth: Reignite WAR or Launch AlphaStream?" Harvard Business School Case 310-090, February 2010. (Revised July 2010.)
    • October 2020 (Revised December 2020)
    • Case

    AfricInvest: A Pan-African Investment Platform

    By: Victoria Ivashina and Youssef Abdel Aal
    The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small... View Details
    Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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    Ivashina, Victoria, and Youssef Abdel Aal. "AfricInvest: A Pan-African Investment Platform." Harvard Business School Case 221-037, October 2020. (Revised December 2020.)
    • March 2017
    • Case

    From mHealth Hackathon to Reality: Diabetes Care

    By: Kevin Schulman and Curry Cheek
    This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous... View Details
    Keywords: Innovation; Mobile Health Technologies; Health Care; Health Care Industry; Behavioral Economics; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Innovation and Invention; Health Industry; Telecommunications Industry
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    Schulman, Kevin, and Curry Cheek. "From mHealth Hackathon to Reality: Diabetes Care." Harvard Business School Case 317-105, March 2017.
    • November 2019 (Revised April 2020)
    • Case

    Away: Scaling a DTC Travel Brand

    By: Jill Avery and Joseph B. Fuller
    Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
    Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
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    Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
    • 06 Oct 2010
    • Research & Ideas

    John Kotter: Four Ways to Kill a Good Idea

    inside a firm. With effort, some people did develop an innovative vision of what changes would be needed and a smart strategy of how to make those changes. Then, in trying to explain this to others and... View Details
    Keywords: by John Kotter & Lorne A. Whitehead
    • December 2005
    • Case

    IBM and Eclipse (A)

    IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,... View Details
    Keywords: Digital Platforms; Open Source Distribution; Cooperation; Adoption; Computer Industry; Information Technology Industry
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    O'Mahony, Siobhan, Fernando Cela Diaz, and Evangelos Mamas. "IBM and Eclipse (A)." Harvard Business School Case 906-007, December 2005.
    • January 2009 (Revised May 2009)
    • Case

    College Summit: Rethinking the Relationship Between Growth and Impact

    By: Stacey M. Childress and Geoff Eckman Marietta
    College Summit, a nonprofit organization "committed to the day when every student who can make it in college makes it to college," was faced with an important strategic decision. After growing rapidly at more than 30% a year for the last several years, founder and CEO,... View Details
    Keywords: Secondary Education; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Nonprofit Organizations; Education Industry
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    Childress, Stacey M., and Geoff Eckman Marietta. "College Summit: Rethinking the Relationship Between Growth and Impact." Harvard Business School Case 309-088, January 2009. (Revised May 2009.)
    • September 2019
    • Case

    Nimbus Therapeutics

    By: Peter Barrett, Karim Lakhani and Julia Kelley
    This case focuses on Nimbus Therapeutics, a biotechnology startup based in Cambridge, Massachusetts, as its leadership team tries to determine the company’s long-term strategy. The startup’s founders structured Nimbus as a limited liability company, which has given it... View Details
    Keywords: Business Startups; Organizational Structure; Strategy; Biotechnology Industry
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    Barrett, Peter, Karim Lakhani, and Julia Kelley. "Nimbus Therapeutics." Harvard Business School Case 620-016, September 2019.
    • November 2017 (Revised December 2019)
    • Case

    Redfin: Redefine Real Estate

    By: Hong Luo and Huafeng Yu
    Founded in 2004, Redfin envisioned a light-touch model in which clients self-served using the digital platform in exchange for a significantly lower fee than traditional agents. Realizing the narrow appeal of its initial model, Redfin had made significant changes to... View Details
    Keywords: Adaptation; Growth and Development Strategy; Decision Choices and Conditions; Real Estate Industry; North America
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    Luo, Hong, and Huafeng Yu. "Redfin: Redefine Real Estate." Harvard Business School Case 718-430, November 2017. (Revised December 2019.)
    • January 2015
    • Case

    Monte-Carlo Weddings

    By: Anat Keinan and Sandrine Crener
    Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other... View Details
    Keywords: Luxury Brand; Luxury Service; Luxury Consumers; Exceeding Consumer Expectations; Wedding Planner; Destination Wedding; Event Planner; Event Management; Entrepreneurship; Growth Strategy; Monaco; Monte-Carlo; Brand Building; Reputation Management; Word Of Mouth; Customer Satisfaction; Client Acquisition; Diversification; Wealth; Marketing Strategy; Business Growth and Maturation; Service Delivery; Luxury; Brands and Branding; Growth and Development Strategy; Service Industry; France
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    Keinan, Anat, and Sandrine Crener. "Monte-Carlo Weddings." Harvard Business School Case 515-071, January 2015.
    • 28 May 2013
    • Research & Ideas

    Can LEGO Snap Together a Future in Asia?

    unique opportunity to study strategy in the making when she headed to the company's Denmark headquarters last year. The case study The LEGO Group: Envisioning Risks in Asia, coauthored with HBS research associate Dominique Hamel, vividly... View Details
    Keywords: by Kim Girard; Entertainment & Recreation
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