Social Influence - Publications - Faculty & Research

January 2009
Supplement

Live Nation Faces the Music (B)

By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman

In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details

Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry

Citation

01 Sep 2012
News

Alumni Books

The Decline & Fall of Europe by Francesco M. Bongiovanni (MBA 1980) (Palgrave Macmillan) Bongiovanni gives an overview of the intractable challenges Europe faces today: the unsustainability of current entitlement levels, the question of Turkey’s accession, the seeds of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

Web

Online Transforming Customer Experiences Course | HBS Online

framework 5-6 hrs Module 3 Engage Explore customer variability’s role in influencing satisfaction and loyalty and the importance of enhancing customer compatibility as a way to manage it. Highlights Service Customization The Oberoi Group... View Details

24 Sep 2019
Research & Ideas

Do National Security Secrets Hold Back National Innovation?

research is unlikely to influence managers’ day-to-day decisions about whether to apply for patents. Indeed, many companies already attempt to have it both ways, as patent attorneys can use obfuscating language in patent applications in... View Details

Keywords: by Kristen Senz

21 Dec 2021
Blog Post

Alumni on the Black Lives Matter Movement

2021 AUGUST 12 Edwards Lifesciences Corporation recently announced that it has established a $100 million Social Impact Investment Fund “aimed at advancing racial equity through economic development, especially in predominantly Black and... View Details

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

assuming that all customers are shoppers leads to overestimating their overall price sensitivity. Big lessons from a simple product In the context of retail gas, which many consumers view as a standardized product, a station’s location and amenities, in addition to... View Details

Keywords: by Kristen Senz; Energy

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of... View Details

Keywords: by James Heskett

28 Jul 2003
Research & Ideas

It’s India Above China in New World Order

also concerned about instability caused by migration to cities and the large (though decreasing) role of bankrupt, state-owned enterprises that continue to play a Social Security-like role in China. But the biggest source of worry is the... View Details

Keywords: by Martha Lagace

Profile

Anthony Tan

distributor in Malaysia, Tan had a bright and well assured future. But while earning his MBA at HBS in 2011, Tan was bitten by the entrepreneurial bug and began to envision the rewards of starting an enterprise from scratch, especially one that could do View Details

25 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

methods with an emphasis on policy and practice. When combined with Harvard Business School’s Masters in Business Administration (MBA), students will demonstrate exceptional aptitude in the areas of policy expertise and cross-disciplinary management and will assume... View Details

Keywords: Nonprofit / Government

19 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 4/5

is all too familiar and similar to how I felt seeing the human dignity stripped from Tamir Rice, George Floyd, Ahmaud Arbery, Michael Brown, and many others. There were no iPhones and no social media then, though. We watched the story of... View Details

07 Nov 2017
Blog Post

Women and the MBA: 6 Important Aspects of the HBS Program

and influence of the WSA is a huge support system in itself. I wanted to become more involved in WSA primarily because I wanted to meet all the incredible women here at HBS. In terms of HBS culture, I feel very much a part of it. That is,... View Details

01 Jun 2011
News

Where Conservation Means Business

spent a lot of time on lately is removing amber-colored dried tape anchoring the corners of early 20th-century photos from the United Fruit Company archives. Seventy-five photo albums document decades of social and business history across... View Details

Keywords: Roger thompson

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

picture. Furthermore, in both contexts, communications postadoption influenced engagement, albeit in different ways. Firm-to-customer communications, through company posts to Twitter and blog entries, had varying effects on customer... View Details

Keywords: Dina Gerdeman

29 Sep 2015
First Look

September 29, 2015

contractual frictions play an important role in shaping the integration choices of firms around the world. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49090 How Best-Self Activation Influences Emotions,... View Details

Keywords: Sean Silverthorne

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

Editor's Note: Millions of Brits are going to the polls today to take part in an historic vote on the European Union that will have a huge impact on the economic, political, and social future of the United Kingdom and its relationships... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

importance. The paper explores how this heuristic can produce erroneous inferences and influence broader beliefs about decision-makers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54771 forthcoming RAND Journal of... View Details