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  • All HBS Web  (3,774)
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    • News  (1,343)
    • Research  (1,758)
    • Events  (7)
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  • All HBS Web  (3,774)
    • People  (13)
    • News  (1,343)
    • Research  (1,758)
    • Events  (7)
    • Multimedia  (89)
  • Faculty Publications  (746)
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  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
Citation
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Silk, Alvin J., and Charles King III. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality." Harvard Business School Working Paper, No. 09-044, September 2008.
  • 29 Sep 2023
  • Blog Post

HBS Latino Student Association Spotlight: Reyna Pacheco Rios (MBA 2025)

time to be our mother too. When I visit home, she makes my favorite meals that take hours and there is no saying “no” to her to extra servings. Her courage, perseverance, and strength are traits I never take for granted. My brother, a View Details
  • 10 Apr 2012
  • First Look

First Look: April 10

  PublicationsHow Will You Measure Your Life? Authors:Clayton M. Christensen, James Allworth, and Karen Dillon Publication:HarperBusiness, forthcoming Abstract In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard View Details
Keywords: Carmen Nobel
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

each branch of the armed services must make. Army and Marine Corps officers operate in an inherently uncertain environment. They define the mission but then give subordinates the flexibility to adjust to realities on the ground. This leadership experience tends to turn... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

Perlman knew that, while VCs might have been willing to make small investments in his new firm, they were, at the time, quite wary of making major financial commitments to consumer electronics plays such as WebTV. To better understand the... View Details
Keywords: by James K. Sebenius
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

When Transnational Management was first published in 1992, the world was a different place. "The global economy was radically restructuring in the wake of an era of accelerating globalization in the 1980s," says Harvard Business... View Details
Keywords: by Julia Hanna
  • 27 Oct 2020
  • Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

Walking into Harvard Business School as friends, roommates, and colleagues in 2017, Henri Pierre-Jacques (MBA 2019) and Jarrid Tingle (MBA 2019) already knew each other well. What they didn’t know yet was how their angel syndicate, Harlem... View Details
  • Web

Finance Awards & Honors - Faculty & Research

Intermediation Best Paper Award for "Large Banks and Small Firm Lending" (October 2021) with Vitaly Bord and Ryan D. Taliaferro. Kristin W. Mugford : Received the 2021 HBS Student Association Faculty Award for Outstanding Teaching. Ishita... View Details
  • 20 Oct 2020
  • Blog Post

Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital

which they invested their own personal capital into startups, small business, and real estate. “After two years, we pivoted the syndicate to be venture-only and focused purely on diversity because most of our companies were diverse,”... View Details
Keywords: Entrepreneurship; Venture Capital / Private Equity
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

organizational management practices all over the world. The project was borne of a widely perceived gap in economic research. In business academia, there is an optimistic tendency to assume that managers generally make decisions in the... View Details
Keywords: by Carmen Nobel
  • Web

Strategy Execution Online Course | HBS Online

for every dimension of business performance Identify and manage risks that could derail strategy execution Empower employees through proprietary frameworks like the Job Design Optimization Tool, which helps design high-performance jobs... View Details
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Stefani Joanne Angelina Germanotta in New York City, was merely a supporting act in a reunion tour of the erstwhile-boy band, New Kids on the Block. "When you tell that to people now they look at you like you must have your dates mixed up," says Harvard View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 22 Nov 2022
  • Blog Post

Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety

Amy C. Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, has long studied the performance of teams in the workplace. Her latest book is The Fearless Organization: Creating Psychological Safety in the... View Details
  • 07 Aug 2013
  • What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

and provide accurate feedback . Most situations, especially in the business world, have poor validity, in which case intuition is a poor guide. Vance Kirklin appeared to disagree with this, saying that, "Transformative decisions... View Details
Keywords: by James Heskett
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details
  • 01 Jan 2012
  • News

Hiroshi Mikitani, MBA 1993

owners of small businesses, as well as Japanese society as a whole, Mikitani began working on a web-based shopping mall. “At the time, the Internet was at an early stage,” he notes. “No one was buying things online in Japan.” Working with... View Details
  • 01 Dec 2016
  • News

In My Humble Opinion: Chip Brewer (MBA 1991)

challenge over the next few years,” says Brewer. He describes the mix of business and a sport he loves as “a great and fortunate combination.” Putt-putt: “I don’t remember how old I was when I first picked up a club, which means I was... View Details
Keywords: Julia Hanna
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

Bankruptcy filings in the United States were expected to soar during this year’s economic recession, induced by COVID-19. Instead, they dropped 27 percent year-over-year through August, driven by an unexpected drop in consumer and small... View Details
Keywords: by Rachel Layne
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Citation
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
  • Web

Judges - Alumni

feedback Lara O'Connor Hodgson CEO, Roxwrite, Rule 1 Ventures Lara O'Connor Hodgson CEO, Roxwrite, Rule 1 Ventures Bio: Lara recently joined Rule 1 Ventures as CEO of portfolio company, Roxwrite, a company dedicated to automating underwriting and ongoing risk... View Details
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