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Show Results For
- All HBS Web
(2,559)
- People (2)
- News (496)
- Research (1,766)
- Events (17)
- Multimedia (18)
- Faculty Publications (761)
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details
Keywords: Multiple alumni
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
regulatory environment. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718008-PDF-ENG Harvard Business School Case 718-007 Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín Founded in 1945, Grupo Clarín... View Details
Keywords: Sean Silverthorne
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
the Games by any company. Most consumers around the world do not let their political views affect their purchase decisions. However, we are likely to see Web sites promoting boycotts of Chinese brands such as Haier, TCL, and Lenovo. Late... View Details
- 29 Aug 2006
- First Look
First Look: August 29, 2006
produce another cutting-edge device quickly? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706496 Managing a Public Image: Cheri Mack Harvard Business School Case 406-096 Cheri Mack, an... View Details
Keywords: Sean Silverthorne
Amadeo Peter Giannini
Giannini set up a holding company called Transamerica and purchased banks throughout New York, Washington, Arizona, Oregon and Nevada. Giannini was a pioneer in offering consumer installment loans on real estate, used cars, and home... View Details
Keywords: Finance
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
what’s going on in the world through our purchasing decisions. Our research shows that two-thirds of people, across all age groups and incomes, now buy or boycott a brand based on where it stands on the political or social issues they... View Details
- Web
Teaching Support for HBS Faculty | Baker Library
assignments, and learn how to cite their work. What we can help with Case Updates Classroom Presentations Course Materials (Course Reserves and Durable Links) Course Research Drop-Ins Custom Course Products Teach with Special Collections View Details
- 14 Oct 2014
- First Look
First Look: October 14
describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort. Purchase this case: http://hbr.org/product/Clarks-at-a-Crossroads--A/an/812113-PDF-ENG Harvard Business School Case 515-036 Beyoncé In... View Details
Keywords: Sean Silverthorne
- 15 Aug 2006
- First Look
First Look: August 15, 2006
ventures: structure, financing, regulations, consumers, accountability, technology, and public policy. Also, presents the essential elements of business models for new health-care ventures. A rewritten version of an earlier note. Purchase... View Details
Keywords: Sean Silverthorne
- 01 Apr 1997
- News
Manager's Notebook
In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands the people View Details
Keywords: Judith Ross
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
that investors who do not hold a position in the firm are leading consumers. We show that buy-side non-holders who consume calls are more likely to hold positions in competitors and to purchase the stock in the future. In addition, many... View Details
Keywords: Dina Gerdeman
Leslie Wexner
While working in his parents’ store in the early 1960s, Wexner realized that women’s sportswear was really the future of fashion, and left to start his own company. After an early IPO in 1969, the company experienced a whirlwind expansion period, View Details
Keywords: Retail
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details
Keywords: by Sarah Jane Gilbert
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
level. While the wineries may not like these changes, and the small retail shops may find the competition daunting, many consumers seem to be benefiting from these changes. After all, they can purchase quality wines at much lower prices,... View Details
- 05 Jul 2016
- First Look
July 5, 2016
fully embed the company's CSV strategy and to communicate it to shareholders and external stakeholders. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716422-PDF-ENG Harvard Business School Case 716-432 A Brief Note on... View Details
Keywords: Sean Silverthorne
- 06 Oct 2015
- First Look
October 6, 2015
University Press The Cambridge Handbook of Consumer Psychology By: Norton, Michael I., Derek D. Rucker, and Cait Lamberton, eds. Abstract—Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers... View Details
Keywords: Sean Silverthorne
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
a popular ride, they had the option of purchasing a photo of themselves enjoying the ride. For the experiment, some visitors were told upon purchase that half of the photo proceeds would go to a charity. The... View Details
Keywords: by Carmen Nobel
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
level of risk sharing in many instances is very incomplete, very poor." Froot examines where insurance companies purchase protection asking, "Do they buy reinsurance contracts for small losses, for in-between losses, for big... View Details
- 01 Oct 2013
- First Look
First Look: October 1
models to reliably deliver customer service excellence. The case also helps students understand the role of employee management systems in creating consistent service experiences and introduces a set of innovative employee management practices. View Details
Keywords: Sean Silverthorne
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
of cadavers much less so.) For medical schools in countries with strong societal norms against donating one's body to science, such a supply route can prove quite practical. In those and other instances, medical schools can purchase for a... View Details