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Show Results For
- All HBS Web
(2,948)
- People (4)
- News (692)
- Research (1,704)
- Events (21)
- Multimedia (31)
- Faculty Publications (991)
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
- Portrait Project
Kamoy Smalling
pushed pause on our family’s cycle of intergenerational economic hardship. She promoted us from poverty in Jamaica to working class life in New York City. Nestled in a neighborhood where the sounds of gunshots seemed to ring out from... View Details
- Web
5.2 Use of Harvard Name & Logo | MBA
not intended for sale, such as club or conference t-shirts. Specific information regarding student club marketing and merchandise is found on the MBA Clubs website (login required) . HBS students may not endorse donated products and services or organizations providing... View Details
- 01 Dec 2003
- News
Acing Reality
head; she smacked him back, splitting his lip” (September 18, 2003). But the rewards were substantial. The pair accepted a check for $1 million on The Early Show, and several weeks later Lehmkuhl, an actor, landed a cameo on the television series Frasier. Arndt has... View Details
- 01 Sep 2003
- News
Business Plan Contest
’03), who is now CEO of FBC, and faculty advisor HBS associate professor Stefan H. Thomke. Photos by Catherine Walsh/HBS Communications Now in its seventh year, the HBS Business Plan Contest is designed to promote entrepreneurship among... View Details
- 08 Mar 2016
- First Look
March 8, 2016
often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between contributors, biases of contributors, and... View Details
Keywords: Sean Silverthorne
- 18 Jul 2014
- News
Team Players
media—website, Facebook, and Twitter—as the primary information hubs, in part because of their interactive capabilities, and to back these up with print promotion and special events throughout the region that would give fans a... View Details
- 06 Oct 2016
- Blog Post
An Interview with Corporate Relations Director, Cathy Hutchinson
Professional Development office – working with students, alumni and hiring organizations. My team manages our external marketing & communications to recruiters; as well as promotes all of our great resources to alumni. In addition, I... View Details
- Web
Affinity Groups | Employment
and guest speakers focused on professional growth and development. Inclusion Staff affinity groups play an important role in promoting diversity and inclusion efforts within the staff community. These groups partner closely with the... View Details
- 01 Mar 2009
- News
The Myth of Laissez-Faire
“myth of laissez-faire” that has been promoted by wrong-headed economists (Milton Friedman), opportunistic politicians (including Bill Clinton), and poor readings of history (even antigovernment presidents, including Jefferson, used... View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
wealth with them. His parents’ primary assets were their talents, energies, and aspirations to have a better life for themselves and their children. So how did Brin reach a position to cofound Google in 1998? The US educational system recognizes and View Details
- Web
A Marketing Revolution - The Art of American Advertising
marketing venues especially suited to the promotion of national brand names. Magazines like Century , McClure’s , Ladies Home Journal , and the Saturday Evening Post could feature hundreds of advertisements and began to include... View Details
- Web
Systems for Scaling Ventures (SSV) - Course Catalog
decisions (e.g., through performance assessments), (c) promote peer-to-peer feedback (e.g., through enterprise social networks), and (d) engage employees in developing new ideas and best practices (e.g., through surveys, contests, agile... View Details
- 25 May 2016
- News
A Focus on Sustainability
in more than 100 middle-market companies and currently has $11 billion under management. Since officially retiring in 2012, he now oversees a family office that focuses primarily on environmental and educational organizations. His multipronged approach has included... View Details
- 01 Sep 2003
- News
Mark Fuller
service firms with rigid up-or-out promotion policies, Monitor “favors a more flexible approach to assessing an individual’s overall contribution,” says Fuller. The firm also had significantly diversified into principal investing, asset... View Details
- Portrait Project
Aditya Bindal
logic in the irrational equations of love. I want to win friends who make me want to be a better person. I want to win freedom from boundaries, by bringing together Indians and Pakistanis. I want to win hope, by promoting the best... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
initiative plans programs and activities that build community among health-care stakeholders, and represents and promotes HBS’s interest in health care. Explains Sterling, “For students interested in health care, we want to become the top... View Details
- 01 Sep 2003
- News
Fred Newman
tour promoting his first book, MouthSounds: How to Whistle, Pop, Click, and Honk Your Way to Social Success, the same fly imitation landed Newman a job as the host of Nickelodeon’s teen talk show Livewire. Since then he has hosted The... View Details
- Mar 2012
- Article
How to Make Finance Work
crisis. Second, trillions of dollars have been steered into residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could View Details