Product Design - Publications - Faculty & Research

30 Oct 2018
News

Paths of Victory

based in Montreal, allows businesses to design and order industrial equipment online through a free, web-based CAD program loaded with hundreds of designs for industrial parts that are then created via 3D... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

20 Dec 2004
Research & Ideas

How an Order Views Your Company

into the business to the day the product departs the shipping dock. The researchers encouraged businesses to think of that order as the actual customer, and watched as they routed that person here and there among departments, perhaps... View Details

Keywords: by Sarah Jane Johnston

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

two. Though a step in the right direction, this approach suffers because the boundary between "market" and "nonmarket" is artificial and far from clear-cut. We find it more productive to focus on the key types of games... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

Web

Site Credits - Photography Collections - Historical Collections

Collections Site Credits Site Credits Content : Melissa Banta, Rachel Wise Editing : Julia Collins, Katherine Fox Web Design and Production : Alex Taylor, Big Ring Design Web... View Details

Web

Data Science for Managers 2 - Course Catalog

hands-on lab sessions and case discussion sessions) Final Team Project Career Focus DSM2 is designed for students who already have some exposure to basic data science. DSM2 allows students to build a deeper understanding of how data and... View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

products were designed to work with IBM systems and with those of other high-end systems suppliers, as well as those of Xerox. This compatibility with such systems was inconsistent with Xerox's preferred... View Details

Keywords: by Henry Chesbrough

Adolphus W. Green

designs to increase distribution and invested in new product development. Under his watch, animal crackers (fashioned after the Barnum Circus) and Oreo cookies were introduced. View Details

Keywords: Food & Tobacco

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

says Luca, the Lee J. Styslinger III Associate Professor of Business Administration. “They can’t rely on data scientists alone.” Experiments have come to have an outsize influence within tech companies from Uber to Zillow, which test everything from new View Details

Keywords: by Danielle Kost

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

22 Jul 2021
News

Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women

session over a week in June, where they were matched one-to-one with seven HBS alumni mentors for guidance on strategy, problem-solving, and more. The club designed the War Room series to allow HBS alumni to interact directly with... View Details

Keywords: Margie Kelley

16 Jul 2013
First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure... View Details

Keywords: Anna Secino

September 2015
Case

Connective Mobility

By: Nitin Nohria, Christopher Payton and Ali Huberlie

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States

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01 Jun 2016
News

Alumni and Faculty Books for June 2016

Broughton (MBA 2006) (Harper) A compendium of practical knowledge, trivia, and worldly wisdom for boys of all ages, designed as an informal full-color family scrapbook treasured by generations of one fictional family at their Adirondack... View Details

15 Nov 2018
Blog Post

Valuing an MBA: Beyond Dollars and “Sense"

Weekday mornings, in a discussion group composed of a math teacher, beauty product strategist, and a pro-athlete-turned-investor, I tackled over a hundred watershed corporate decisions, ranging from optimizing operations at a... View Details

26 May 2015
First Look

First Look: May 26

for two completely different reasons. The first is a change in technology that reduces the value of co-location (stickiness). This tends to lead to the decoupling of design and production activities and to a... View Details

Keywords: Sean Silverthorne

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

Three. Should it focus its business on a single sector such as structured products or attack multiple sectors? How could enough skilled analysts be recruited quickly? How would the firm acquire status as a Nationally Recognized... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details

Keywords: by Michael Blanding

Web

Design: At, Into, & Beyond - Race, Gender & Equity

Design The thoughtful measures taken to consider how products and spaces will be experienced by many stakeholders. Job Training The resources and tools provided by organizations to equip View Details

18 Mar 2008
First Look

First Look: March 18, 2008

given that product architecture has been shown to be an important predictor of, among other things: product performance, product variety, process flexibility, and future... View Details

Keywords: Martha Lagace

01 Apr 1996
News

Stasis and Turmoil: HBS Research for the Real World

are wreaking havoc on the workplace. Reengineering, for example, destabilizes and changes the rules by which organizations operate, he says. "Many of these programs are actually designed to make life easier for top management without... View Details

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