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      • July 1998
      • Supplement

      Bell Atlantic in Union City

      By: Rosabeth M. Kanter
      In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details
      Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey
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      Kanter, Rosabeth M. "Bell Atlantic in Union City." Harvard Business School Video Supplement 399-501, July 1998.
      • June 1998 (Revised August 2001)
      • Case

      Wells Fargo Online Financial Services (A)

      By: Robert S. Kaplan and Nicole Tempest
      Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
      Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry
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      Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
      • May 1998 (Revised February 2007)
      • Case

      Morningstar, Inc.

      By: Andre F. Perold and Markus Mullarkey
      Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund... View Details
      Keywords: Investment Funds; Asset Management; Revenue; Financial Strategy; Publishing Industry; Financial Services Industry; United States
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      Perold, Andre F., and Markus Mullarkey. "Morningstar, Inc." Harvard Business School Case 298-140, May 1998. (Revised February 2007.)
      • April 1998 (Revised January 2007)
      • Case

      Arrow Electronics, Inc.

      By: Das Narayandas
      Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details
      Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry
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      Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
      • April 1998
      • Case

      Cephalon, Inc.

      By: Peter Tufano
      In early 1997, Cephalon, awaited an FDA panel's decision on whether its drug, Myotrophin, would be approved. If the drug was approved, the firm might need substantial additional funds to commercialize as well as to buy back rights to it (which had been sold earlier to... View Details
      Keywords: Risk Management; Financing and Loans; Health Care and Treatment; Pharmaceutical Industry; United States
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      Tufano, Peter, Geoffrey Verter, and Markus Mullarkey. "Cephalon, Inc." Harvard Business School Case 298-116, April 1998.
      • April 1998
      • Case

      Compaq, 1998

      By: Steven C. Wheelwright and Matt Verlinden
      In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
      Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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      Wheelwright, Steven C., and Matt Verlinden. "Compaq, 1998." Harvard Business School Case 698-094, April 1998.
      • March 1998 (Revised April 1998)
      • Case

      Egon Zehnder International: Implementing Practice Groups

      By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
      Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By... View Details
      Keywords: Business Units; Global Strategy; Leadership; Brands and Branding; Service Operations; Organizational Structure; Consulting Industry; Service Industry
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      Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International: Implementing Practice Groups." Harvard Business School Case 398-052, March 1998. (Revised April 1998.)
      • February 1998 (Revised March 2000)
      • Case

      Burma Pipeline, The

      By: Debora L. Spar and Lane LaMure
      In 1996, Unocal Corp. joined forces with the French Total company to construct an ambitious natural gas pipeline from the Andaman Sea across the southern tip of Burma and into Thailand. At an estimated cost of $1.2 billion, the pipeline was designed to bring sorely... View Details
      Keywords: Political Risk; Risk Management; Corporate Social Responsibility and Impact; Social Issues; Foreign Direct Investment; Energy Industry; Asia
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      Spar, Debora L., and Lane LaMure. "Burma Pipeline, The." Harvard Business School Case 798-078, February 1998. (Revised March 2000.)
      • January 1998 (Revised September 2000)
      • Case

      Neiman Marcus (A)

      By: V. Kasturi Rangan and Marie Bell
      The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries. View Details
      Keywords: Business Growth and Maturation; Investment; Investment Return; Operations; Luxury; Retail Industry
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      Rangan, V. Kasturi, and Marie Bell. "Neiman Marcus (A)." Harvard Business School Case 599-098, January 1998. (Revised September 2000.)
      • January 1998
      • Case

      Connecticut Spring and Stamping Corp. (C)

      By: H. Kent Bowen, Massimo Russo and Steven J. Spear
      Andy Youmans, executive vice president of CSSC, joins a group of U.S. executives on a tour of Japanese factories that practice the TPS. Three of the factories produce products similar to CSSC's, and even though they use similar equipment, they are significantly more... View Details
      Keywords: Managerial Roles; Performance Improvement; System; Organizational Change and Adaptation; Performance Productivity; Training; Quality; Business Ventures; Competency and Skills; Production; Adoption
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      Bowen, H. Kent, Massimo Russo, and Steven J. Spear. "Connecticut Spring and Stamping Corp. (C)." Harvard Business School Case 698-039, January 1998.
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (B)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on... View Details
      Keywords: Business Units; Restructuring; Change; Business or Company Management; Ownership Stake; Strategic Planning; Hardware
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (B)." Harvard Business School Case 698-037, January 1998. (Revised May 1999.)
      • January 1998 (Revised December 1998)
      • Case

      NSK Software Technologies Ltd.

      By: Paul A. Gompers and Jeffrey M. Anapolsky
      Discusses the efforts of three Israeli software engineers' efforts to bring a network security software product to market. The firm needs an investment to complete programming and start marketing. View Details
      Keywords: Applications and Software; Financing and Loans; Product Development; Information Technology Industry; Israel
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      Gompers, Paul A., and Jeffrey M. Anapolsky. "NSK Software Technologies Ltd." Harvard Business School Case 298-071, January 1998. (Revised December 1998.)
      • 1998
      • Report

      National Park Bonds: A Patch or A Panacea?: A Report on Meeting the Financial Needs of Our National Parks

      By: Dutch Leonard, Henry Lee, Jay H. Walder, Peter Zimmerman and Wendy Vanasselt
      Keywords: Bonds; Sovereign Finance; Environmental Sustainability
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      Leonard, Dutch, Henry Lee, Jay H. Walder, Peter Zimmerman, and Wendy Vanasselt. "National Park Bonds: A Patch or A Panacea?: A Report on Meeting the Financial Needs of Our National Parks." Report, Belfer Center for Science and International Affairs, January 1998.
      • December 1997
      • Case

      Wriston Manufacturing Corporation

      By: Janice H. Hammond
      Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
      Keywords: Decision Choices and Conditions; Cost Management; Business or Company Management; Production; Performance Efficiency; Auto Industry
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      Hammond, Janice H. "Wriston Manufacturing Corporation." Harvard Business School Case 698-049, December 1997.
      • November 1997 (Revised February 1998)
      • Case

      WESCO Distribution, Inc.

      By: Das Narayandas
      In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
      Keywords: Restructuring; Customer Satisfaction; Growth and Development; Growth and Development Strategy; Distribution; Sales; Balance and Stability; Distribution Industry; Electronics Industry
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      Narayandas, Das. "WESCO Distribution, Inc." Harvard Business School Case 598-021, November 1997. (Revised February 1998.)
      • November 1997
      • Case

      Odwalla, Inc.

      By: Ray A. Goldberg and Tom Clay
      Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details
      Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry
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      Goldberg, Ray A., and Tom Clay. "Odwalla, Inc." Harvard Business School Case 598-047, November 1997.
      • October 1997 (Revised October 1997)
      • Case

      Egon Zehnder International (B)

      By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
      In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth. View Details
      Keywords: Economic Slowdown and Stagnation; Growth and Development; Growth Management; Organizational Structure; Strategic Planning; Business Strategy; Consulting Industry; United States
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      Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International (B)." Harvard Business School Case 398-059, October 1997. (Revised October 1997.)
      • Fall 1997
      • Article

      Why the Environment Needs National Service

      By: Brian Trelstad
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      Trelstad, Brian. "Why the Environment Needs National Service." National Civic Review 86, no. 3 (Fall 1997): 219–225.
      • July 1997 (Revised August 1997)
      • Case

      numeric investors l.p.

      By: Andre F. Perold and Brian J. Tierney
      Numeric Investors manages equity portfolios with the use of a momentum model and a value model. The momentum model is based on earnings surprise and analysts' revisions of their earnings estimates. The firm offers long-short as well as long-only strategies, and its... View Details
      Keywords: Asset Management; Cost; Equity; Financial Strategy; Investment; Investment Portfolio; Management; Product Development; Performance Efficiency; Business Strategy
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      Perold, Andre F., and Brian J. Tierney. "numeric investors l.p." Harvard Business School Case 298-012, July 1997. (Revised August 1997.)
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