Mission and Purpose - Publications - Faculty & Research

September 2021 (Revised October 2021)
Case

Dream: Impact Through Real Estate

By: Michael Chu and John Masko

The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details

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22 Feb 2024
News

Combat-Tested Cancer Coaching

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details

02 Oct 2019
Blog Post

Improving Lives One Data Set at a Time

Esther Hsu Wang (MBA 2009, MPA 2010) is the Founding Partner of IDinsight, and is on a mission to change the way the world supports those in need. Based in Lusaka, Zambia and serving organizations across... View Details

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Business History - Faculty & Research

U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The purpose of the case is to look at the history of the American steel industry since World War II and understand how the steel... View Details

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Health Care - Faculty & Research

considers approaches to grow the company while maintaining the company purpose—to provide value to customers and improve their quality of life. Keywords: Small Business ; Change Management ; Decision Making ; Values View Details

January 2004 (Revised May 2008)
Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details

Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams

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Why Your Gift Matters - Alumni

Giving Why Your Gift Matters Giving Why Your Gift Matters Far-Reaching Impact Your support helps HBS prepare leaders to change the world Contributions from alumni and friends are critical to Harvard Business School’s ability to fulfill... View Details

September 2010 (Revised November 2011)
Case

Salud Digna: Successfully Competing with For-Profit Organizations

By: Allen S. Grossman and Regina Garcia-Cuellar

Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details

Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico

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Career Re-Entry & Flexible Work - Alumni

learning, support and opportunities through interactive group programming. Inspiring Capital The Return with Purpose Fellowship is a year-long experiential learning program with exposure to Inspiring... View Details

09 Oct 2020
Blog Post

4 Things To Know About the MS/MBA Biotech

gene therapy company to apply my newly acquired knowledge of the health care industry to a biotechnology company led by creative thinkers with the mission of transformative care. In my first few weeks at the company, I had the opportunity... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren,... View Details

Keywords: by John Deighton

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Faculty & Research | Social Enterprise | Harvard Business School

practitioners and alumni, we are critically examining questions such as: What is the purpose of investing for impact? What return profiles are realistic? How do different strategies actually create social... View Details

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, View Details

Keywords: by John Deighton; Food & Beverage

26 Apr 2024
Blog Post

How I Spent my 2+2 Deferral: Matthew Young

process requires. The Admissions team knows that you can’t perfectly predict what your path will look like leading up to HBS, but certain things like the passion, values, and mission that guide you today are... View Details

July 1996 (Revised July 2025)
Case

Innovative Opportunities to Manage Health Care Delivery: THG/Healthy Shop

By: Regina E. Herzlinger and D. Scott Lurding

The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

To discuss fundamental managerial decisions about their... View Details

Keywords: Managed Care; Capitation; Strategy

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Becoming a Board Member - Alumni

shareholder and stakeholder satisfaction Commitment to the mission (nonprofit board) View our Board Bio Template. Find a Career Coach Does your board bio need a refresh? HBS alumni receive six complementary... View Details

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Partners - Case Method Project

Boquiren Preuss School La Jolla, CA Subjects: AP U.S. History, Western Civilization and Culture CA 6 of 65 Steven Chai Bakersfield Christian High School Bakersfield, CA Subjects: AP US History, AP US Government CA 7 of 65 Sabrina Chase... View Details

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

and lead author of the paper “Pseudo-Set Framing,” written while she was a doctoral student at Harvard Business School. The term “pseudo-set” refers to the idea that the set is kind of arbitrary—manufactured for the sole View Details

Keywords: by Carmen Nobel

15 Apr 2015
Research & Ideas

Why Americans Voted for an Income Tax

tax. The people [the president is] talking about taxing are the very people that we expect to reinvest in our economy and to create jobs." With the Presidential election of 2016 around the corner and... View Details

Keywords: by Matthew C. Weinzierl

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details