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Show Results For
- All HBS Web
(3,462)
- People (12)
- News (864)
- Research (1,994)
- Events (3)
- Multimedia (9)
- Faculty Publications (943)
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair products maker Bumble and Bumble, said that while many... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 06 Jan 2012
- News
Where Are They Now?
the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of... View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
English-origin peoples. Pickles were also important in Jewish cuisine. 54 Henry Heinz, 1880. The young businessman hoped to develop a larger market for his products. In the early 1870s, he saw an important View Details
Keywords: by Nancy F. Koehn
- 05 Oct 2021
- News
Growing Latino Buying Power
David Perez (MBA 1996), cofounder and managing partner of the private equity firm Avance Investment Management, recently spoke to CNBC’s Squawk Box as part of the show’s focus on Latino businesses for Hispanic Heritage Month. Perez notes that his firm saw View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
plan within their organization. A: There are many issues inherent in this question. But I would point to three issues that typically are front and center when companies get serious about developing and executing an integrated strategy in the field: pricing, View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
customers can help identify the developments to which a company might not respond. Companies tend not to go after opportunities in markets that are too small to meet their growth needs, for instance. They... View Details
- September 2006
- Exercise
Earnings Management Exercise
By: Malcolm P. Baker
Students act as managers or investors. Managers have the ability to manipulate reported earnings, and investors must bid for shares taking this into account. View Details
Baker, Malcolm P. "Earnings Management Exercise." Harvard Business School Exercise 207-034, September 2006.
- 10 Mar 2008
- Research & Ideas
Encouraging Entrepreneurs: Lessons for Government Policy
Danish labor market across time (the data tracks when a person enters a company and when he or she moves between periods of employment and self-employment), Nanda and Sørensen found that rates of entrepreneurship are higher in... View Details
Keywords: by Julia Hanna
- Career Coach
Hillary Mann
Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively researching View Details