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      • October 2000 (Revised March 2001)
      • Case

      eLance.com: Building a Professional Services Marketplace

      By: Lynda M. Applegate and Kristin Kohler
      Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
      Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry
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      Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
      • October 2000 (Revised November 2001)
      • Case

      Garage.com (A)

      By: Dorothy A. Leonard and Elizabeth Kind
      Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
      Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
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      Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
      • October 2000 (Revised September 2002)
      • Case

      NTT DoCoMo (A): The Future of the Wireless Internet?

      By: Stephen P. Bradley and Matthew Sandoval
      NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details
      Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan
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      Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
      • October 2000 (Revised November 2005)
      • Case

      Cisco Systems: Web-enablement

      By: Richard L. Nolan, Kelley Porter and Christina Akers
      Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details
      Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Service Operations; Information Technology Industry
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      Nolan, Richard L., Kelley Porter, and Christina Akers. "Cisco Systems: Web-enablement." Harvard Business School Case 301-056, October 2000. (Revised November 2005.)
      • October 2000 (Revised April 2005)
      • Case

      Z Corporation

      By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
      Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system. View Details
      Keywords: Technological Innovation; Salesforce Management; Distribution Channels; Conflict and Resolution; Technology Industry
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      Lassiter, Joseph B., III, Matthew C. Lieb, and Tom Clay. "Z Corporation." Harvard Business School Case 801-210, October 2000. (Revised April 2005.)
      • Book Review

      Book Review of The Innovation Journey by Van de Ven, Polley, Garud and Venkataraman

      By: Amy C. Edmondson
      Keywords: Innovation and Invention
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      Edmondson, Amy C. "Book Review of The Innovation Journey by Van de Ven, Polley, Garud and Venkataraman." Academy of Management Review 25, no. 4 (October 2000).
      • 2000
      • Chapter

      Measuring Competence? Exploring Firm Effects in Drug Discovery

      By: Rebecca M. Henderson and Iain Cockburn
      Keywords: Competency and Skills; Measurement and Metrics; Research and Development; Innovation and Invention; Pharmaceutical Industry
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      Henderson, Rebecca M., and Iain Cockburn. "Measuring Competence? Exploring Firm Effects in Drug Discovery." Chap. 6 in The Nature and Dynamics of Organizational Capabilities, edited by Giovanni Dosi, Richard Nelson, and Sidney Winter. New York: Oxford University Press, 2000.
      • 2000
      • Chapter

      Small Businesses, Innovation, and Public Policy in the Information Technology Industry

      By: Josh Lerner
      Keywords: Innovation and Invention; Policy; Government and Politics; Business and Government Relations; Information Technology; Information Technology Industry
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      Lerner, Josh. "Small Businesses, Innovation, and Public Policy in the Information Technology Industry." In Understanding the Digital Economy: Data, Tools, and Research, edited by Erik Brynjolfsson and Brian Kahin, 201–214. Cambridge: MIT Press, 2000.
      • September 2000 (Revised July 2001)
      • Case

      Chapters.ca

      By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
      Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
      Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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      Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
      • September 2000 (Revised November 2002)
      • Case

      Amazon.com: 1994-2000

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
      • August 2000 (Revised July 2001)
      • Case

      Laura Martin: Real Options and the Cable Industry

      By: Mihir A. Desai and Peter Tufano
      CSFB equity research analyst Laura Martin publishes a report on valuing Cox Communications that introduces an innovative approach to valuation. She contends that EBITDA multiple analysis, typical for the cable industry, is flawed because it overlooks the value of the... View Details
      Keywords: Valuation; Innovation and Invention; Telecommunications Industry
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      Desai, Mihir A., and Peter Tufano. "Laura Martin: Real Options and the Cable Industry." Harvard Business School Case 201-004, August 2000. (Revised July 2001.)
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Entertainment and Recreation Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • July 2000 (Revised October 2000)
      • Case

      Cisco Systems: Are You Ready? (A)

      By: James L. Heskett and John P. Morgridge
      An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The... View Details
      Keywords: Corporate Strategy; Management Analysis, Tools, and Techniques; Ownership Stake; Strategic Planning; Innovation and Management; Technology; Information Technology Industry; Web Services Industry
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      Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • July 2000 (Revised August 2000)
      • Case

      AllHerb.com: Evolution of an E-tailer

      By: Teresa M. Amabile and Christina L. Darwall
      Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
      Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Web Services Industry
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      Amabile, Teresa M., and Christina L. Darwall. "AllHerb.com: Evolution of an E-tailer." Harvard Business School Case 801-099, July 2000. (Revised August 2000.)
      • July 2000
      • Background Note

      Industry Transformation

      By: Michael E. Porter and Jan W. Rivkin
      One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details
      Keywords: Technological Innovation; Management; Management Practices and Processes; Industry Growth; Industry Structures; Strategy; Competitive Strategy; Corporate Strategy; Consulting Industry; Service Industry
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      Porter, Michael E., and Jan W. Rivkin. "Industry Transformation." Harvard Business School Background Note 701-008, July 2000.
      • July 2000 (Revised September 2005)
      • Case

      BMG Entertainment

      By: Jan W. Rivkin and Gerrit Meier
      As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details
      Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry
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      Rivkin, Jan W., and Gerrit Meier. "BMG Entertainment." Harvard Business School Case 701-003, July 2000. (Revised September 2005.)
      • July 2000 (Revised April 2011)
      • Case

      Greeley Hard Copy, Portable Scanner Initiative (A)

      By: Michael L. Tushman and Daniel Radov
      Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details
      Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry
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      Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (A)." Harvard Business School Case 401-003, July 2000. (Revised April 2011.)
      • 1996
      • Chapter

      Innovation at 3M Corporation

      By: S. Thomke and A. Nimgade
      Keywords: Innovation and Invention; Organizational Change and Adaptation
      Citation
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      Thomke, S., and A. Nimgade. "Innovation at 3M Corporation." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.
      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
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